Job Description

Are you an experienced Web3 marketing leader? You'll be instrumental in defining how my client tells their story to the world - from early ecosystem developers to global retail and institutional audiences. This is a high-impact, hands-on role for a self-starter who thrives in zero-to-one environments, understands the nuances of Crypto-native communities, and can execute at speed.
Build & Execute Full-Stack Marketing: Own strategy and execution across brand, content, community, events, partnerships, and performance
Lead Token Launch Communications: Develop and deliver an end-to-end go-to-market plan around our token generation event (TGE), including narrative, community campaigns, influencer activations, and media strategy
Drive Ecosystem Growth: Work with BD and ecosystem leads to bring developers, validators, and early partners onto the chain. Create marketing materials, growth campaigns, and onboarding funnels
Own Content & Communications: From whitepapers to Twitter threads, set the tone across all public-facing materials. Coordinate PR, AMAs, speaking opportunities, and more
Outstanding new layer1 blockchain Building out marketing from scratch
Deeply Crypto-Native: at least five years of Web3 marketing experience. Proven success launching tokens and scaling ecosystems from scratch
Strategic and Hands-On: Comfortable jumping from high-level strategy to hands on work
Exceptional Communicator: Capable of creating powerful narratives
Globally Minded, Locally Present: Ideally based in the US / European time zone
My client is building a next-generation Layer 1 Blockchain with a distinct competitive advantage. Backed by top-tier investors, they're on a mission to create something outstanding. For their expected token launch end of year / beginning of next year, they are looking for a world-class Chief Marketing Officer (m/f/d) as their first marketing hire to own and lead their go-to-market and brand strategy from the ground up.
Ground-Floor Opportunity: Be the first marketing leader at one of the most ambitious Layer 1s in the space
Creative Freedom: Shape the brand, voice, and presence of a major chain from day one
Token Incentives: Receive a significant equity/token package aligned with the long-term success of the protocol
Mission-Driven Culture: long-term thinking, integrity, and velocity are at the core