Job Description

Job Title???

?Customer Marketing Executive

Reports to???

?Marketing Manager

Location/work pattern?

Manchester/Hybrid/Permanent

Salary??

?30000 - 35000

What we do

Vypr is a Manchester HQ'd Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.?

We're a scale-up business with huge growth ambitions. We've proved product market fit with our existing offering and now we're ready to scale at pace. We're using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.?

You'll work in a high-performing and agile marketing team, reporting to the Marketing Manager and collaborating closely with the Customer Growth Team to drive retention and expansion within our existing customer base.

Things that you will do?

Execute end-to-end digital campaigns focused on existing customers through various channels including email, paid social, and retargeting Support the implementation of ABM (Account-Based Marketing) campaigns for key customer accounts Create and manage customer-focused content including case studies, success stories, and product updates Assist in planning and executing customer webinars, virtual events, and user community initiatives Monitor campaign performance metrics and prepare regular reports on customer marketing activities Maintain and update customer segmentation in HubSpot to ensure targeted communications Collaborate with the Customer Success team to identify upsell and cross-sell opportunities Support the creation of customer onboarding materials and resources Assist in managing customer advocacy programs and gathering testimonials Help coordinate customer feedback loops to inform product development and marketing strategies
What you will be responsible for?

Day-to-day execution of customer marketing campaigns and initiatives Maintaining accurate campaign tracking and reporting dashboards Supporting the achievement of Net Revenue Retention (NRR) targets through effective customer marketing Ensuring timely delivery of customer communications and marketing materials Managing the customer marketing calendar and campaign schedules Contributing to the improvement of customer marketing processes and templates
What you are good at ?

Strong organisational skills with ability to manage multiple campaigns simultaneously Data-driven mindset with experience in analysing marketing metrics and campaign performance Working knowledge of marketing automation platforms (HubSpot experience preferred) Understanding of B2B SaaS customer lifecycle and retention strategies Excellent written communication skills for creating customer-facing content Basic understanding of ABM principles and customer segmentation Proficiency in Microsoft Office and Google Workspace Experience with social media management and paid advertising platforms Creative problem-solving and attention to detail Ability to work collaboratively in a fast-paced environment
What's important to you?

At Vypr, we value being Agile by embracing flexibility, making quick informed decisions, and driving continuous improvement through testing and iterating. We believe in being Candid, fostering a transparent, trusting environment where ideas are challenged with care, and celebrating team successes. We are Driven by Results, promoting inclusivity, accountability, and ambition, ensuring goals are met and contributions are valued. Lastly, we value Caring, showing empathy, supporting charitable initiatives, and creating a safe, friendly work environment for all team members.

What we offer?

Hybrid working Company paid medical cashplan Enhanced annual leave Work from anywhere up to 4 weeks a year Access to a global benefits and reward platform Access to well-being support, including an Employee Assistance Programmes Life Assurance Day off on your birthday Volunteering day Enhanced parental leave
What next??

Our Talent Selection process focuses on creating a mutual, fair and transparent dialogue that helps you and us to establish whether the role could be a rewarding career fit. We will create space to discuss your ambitions and our growth plans as well as context of the role, give you the opportunity to engage with your potential Line Manager and Team Members, showcase your skills in a live task and to visit our Manchester HQ.

Job Type: Full-time

Pay: 30,000.00-35,000.00 per year

Benefits:

Additional leave Company events Company pension Enhanced maternity leave Financial planning services Life insurance Paid volunteer time Sick pay
Work Location: Hybrid remote in Manchester M2 6FW