Job Description

Customer Marketing Manager (12 month contract)
Department: Marketing
Employment Type: Fixed Term Contract
Location: London, UK
Reporting To: Isabella Barbato
Compensation: 60,000 - 65,000 / year
Description
What to Expect
We're looking for a Customer Marketing Manager to join our team on a 12-month maternity cover contract. This is a commercially critical role, directly supporting revenue growth by driving adoption, retention, and upsell across our customer base.
You'll design and deliver programmes that increase customer value, surface expansion opportunities, and help Sales and Customer Success teams hit renewal and upsell targets. From advocacy campaigns and reference programmes to customer events and product communications, you'll make sure our customers are not just satisfied but actively growing with Amplience.
Key Responsibilities

• Develop and execute a customer marketing strategy focused on adoption, retention, and expansion.
• Partner with Customer Success and Sales to identify upsell opportunities and build targeted campaigns that accelerate growth.
• Build strong advocacy with customer references, case studies, and success stories that directly support new business and expansion deals.
• Lead customer communications and lifecycle campaigns, ensuring customers are fully informed and engaged with the platform.
• Drive participation in Amplience customer community and advisory programmes, creating champions who influence revenue opportunities.
• Track and report on customer marketing impact against revenue goals, including renewals, upsell pipeline, and influenced revenue.

What You'll Bring (Skills, Experience & Mindset)

• Proven track record in customer marketing or lifecycle marketing within a B2B SaaS environment, with clear revenue impact. Experience in e-commerce welcome but not required.
• Strong commercial acumen and experience collaborating with Sales and Customer Success teams.
• Skilled in developing content that supports pipeline creation and deal progression and using mar tech (HubSpot, Salesforce, LinkedIn Campaign Manager, Monday.com all a must)
• Excellent communicator, confident in building relationships with senior stakeholders inside customer organisations.
• Highly organised, results-driven, and motivated by measurable business outcomes.

Benefits
Pension Scheme
Auto-enrolled after 3 months' service
Salary sacrifice scheme to maximise tax efficiency
5% employee contribution, matched by 5% from Amplience
Pension broker: Titan Group (offers financial advice)
Pension provider: Aegon (moved from Aviva in 2024)
Annual Leave
25 days paid holiday as standard
Sick Pay
Up to one month's full pay per calendar year (at company discretion, with medical certificate)
Study Leave
5 days for employees on accredited long-term courses (12+ months)
Birthday Leave
One paid day off during your birthday month
Company-Wide Recharge Days
One day off per quarter for the whole business - rest, recharge, and reset
All roles are laptop-enabled
Working arrangements agreed with your line manager
Freedom Fridays: Finish early on Fridays to support work-life balance (full-time employees only)
Holiday Buy Scheme
Purchase up to 5 extra days per year, repaid through salary deductions
Cycle to Work Scheme
Save on bikes & accessories via tax-efficient payments (Blackhawk Network)
Tech Scheme
Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)
Season Ticket Loan
Advance loans available for travel tickets, repaid via payroll
Charity/Volunteer Days
Up to 3 paid days a year for volunteering or charity work
Payroll Giving (CAF - Give As You Earn)
Tax-free donations to UK charities, directly from your salary
Eyecare
Reimbursement for a standard eye exam every two years
Employee Referral Bonus
1,200 / EUR1,400 / $1,500
50% paid at 4 months, 50% at 7 months post-hire
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Skills Required