Job Description

Description
Are you ready to elevate your career in digital marketing while contributing to a fashion brand that empowers women through stylish, trend-led, and affordable fashion? A contemporary women's clothing brand, renowned for its strong identity and growing customer base, is seeking a Digital Marketing Specialist to expand its digital footprint and propel the brand to new heights.
This role is perfect for a creative, analytical, and self-driven individual who is passionate about digital marketing and brand growth. If you thrive on data, digital strategy, and innovation, and stay abreast of the latest marketing trends, this could be your next career move.
Digital Marketing Manager - Key Responsibilities:

• Manage and optimise Google Ads, Meta (Facebook & Instagram), TikTok, and other relevant platforms through third-party advertisers.
• Plan, execute, and analyse performance marketing campaigns to enhance brand visibility and drive conversions.
• Develop and schedule email campaigns, newsletters, and automations using platforms like Klaviyo or Mailchimp.
• Monitor and optimise campaign performance metrics such as open rates, CTR, and conversions.
• Create and manage a promotional calendar aligned with product launches, sales events, and seasonal campaigns.
• Collaborate with influencers, stylists, and celebrities to amplify brand reach.
• Coordinate and develop marketing assets for various campaigns.
• Stay updated with trends in digital marketing, fashion, to maximise brand outreach.
• Utilise tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager to track KPIs and campaign ROI.

Digital Marketing Manager - Skills:

• Proven experience in digital marketing, ideally within the fashion or lifestyle sector.
• Strong proficiency in Meta Ads, Google Ads, TikTok Ads, and email marketing platforms.
• Excellent understanding of influencer marketing and online community building.
• Ability to analyse data and derive actionable insights to optimise performance.
• Creative thinker with outstanding communication and project management skills.
• Up-to-date with current digital marketing trends, tools, platforms, and best practices.
• Ideally you will have experience with Shopify, Klaviyo, Canva, or Figma.

Permanent Right To Work in the UK is essential for this position.
If this sounds of interest, please send over your CV and portfolio / work examples to Kat - k.barksby@peoplemarketing.co.uk
Please note that we cannot accept files in excess of 5MB. CVs without accompanying relevant artwork may not be considered.
We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role. Please continue to check our website for any other roles which may be of interest.

Skills Required