Job Description

Role:

Digital Marketing Executive

Location: Great Suffolk Street, London, SE1 0BE.



Contract Type: Permanent, Full Time, Hybrid - minimum of 3 days in the office per week (Monday Friday)

Role Overview:

As a Digital Marketing Executive, you will play a pivotal role in shaping our digital presence. Your mission will be to help develop, implement, and optimise digital marketing strategies. By leveraging your creative and analytical skills, you will help connect our brand with audiences in meaningful ways while achieving key business objectives.


Working in a small team of passionate marketers, this role offers a fantastic opportunity to take a leading role in our digital marketing, working for a leading travel company.


To be considered, please submit your details, including a CV and Covering letter.


If you need extra support with your application,simply let us know. We value diversity, equity & inclusion. If you do require any additional support, please contact recruitment@dertour.co.uk, and a member of our team will be in touch to discuss how we can support you and any reasonable adjustments we can make.

CV Villas

CV Villas is one of the UKs leading Villa specialists, with over 50 years experience, forming part of Der Tour, one of Europes leading travel groups.


Boasting an exceptional selection of over 800 handpicked properties in highly sought-after destinations across the globe, CV Villas is recognised for its unwavering commitment to excellence, authenticity, and personalised service, both in the UK, and in destination.


With a deep understanding of what it takes to craft the perfect villa holiday; we are dedicated to delivering exceptional experiences that meet the highest standards of quality and authenticity.

What you'll be doing:

Responsibilities

Website

:


Working alongside our digital agencies and internal teams, take a data-led approach to driving onsite developments Create, build and update new web pages within the CMS Take a leading role in new feature testing as well as regression testing

Conversion rate optimisation (CRO) and User Experience (UX):

Working alongside external agencies and leaning on your own experience, create strategies for improving the online experience to drive increased lead conversion

Digital Campaigns:

Working alongside external agencies, support the implementation of our digital marketing campaigns across key digital channels including SEO, PPC, Display and Video

Affiliate Marketing:

Taking a lead role in driving forward our Affiliate marketing strategy

Data Analysis & Reporting

:


Use tools such as Google Analytics and Microsoft Clarity to monitor website performance, analyse metrics, and provide actionable insights for continuous improvement

Market Research

:


Stay updated on industry trends, competitor strategies, and emerging technologies to refine digital marketing approaches.

General:

Demonstrate a commitment to the core company values and mission in all actions and decisions Act as a brand ambassador, positively representing the group both internally and externally Support and promote a diverse and inclusive workplace, respecting perspectives and backgrounds, in order to foster a positive work environment.

You will have:

Essential:

Experience

: Experienced in a digital marketing or a related field

Skills:

+ Analytical mindset with the ability to interpret data and translate it into actionable strategies
+ Passion for staying ahead of digital trends with particular emphasis on AI and the changing digital landscape
+ Strong understanding of content management systems
+ Experienced in paid media channels including Search, Performance Max, Display, Social Media and Video
+ Working knowledge of Affiliate Marketing
+ Previous knowledge of the travel industry would be an advantage but not essential
+ Previous working knowledge of CRO and onsite experimentation would be an advantage, including tools such as Microsoft Clarity
+ A relevant marketing qualification or equivalent would be beneficial but not essential.

Personal Qualities:

Open-minded and a willingness to learn. Highly organised and strong time management skills. Proactive and a can-do attitude. Confidence to communicate with key stakeholders within the business Willing to work to our Team Values of; Adaptable, Welcoming, Supportive and Enthusiastic

Benefits & Perks:

23 days holiday, plus bank holidays (holiday allowance increases with length of service) Flexitime (including option to bank hours giving an additional 4 days off per year) Additional day off to celebrate your birthday 2 volunteer days per year Company matched pension scheme and life assurance Company trips Free annual travel insurance Holiday concessions for personal trips -

a complimentary villa per year!

Friends & family holiday discounts Travel season ticket loans Cycle to work scheme Learning & development opportunities * In-house wellness team