Job Description

Location: we are open to candidates based in either London or Boston (USA).

Department: Marketing

Reports to:

Chief Marketing Officer


80% of the global workforce are frontline workers--yet their digital experience lags far behind. Blink's employee super-app changes that. We give frontline teams everything they need in the palm of their hand--connecting them to systems, leaders, and each other.


We're trusted by enterprises worldwide, growing fast and we're only getting started .

See how our customers use Blink

to transform their frontline teams!

We're looking for a strategic, data-driven Demand Generation Manager to help accelerate Blink's growth in the U.S. and EMEA. Reporting to the Chief Marketing Officer, you'll own our digital advertising and campaign engine -- driving pipeline through targeted multi-channel programs that reach and convert our ideal customers.

What You'll Do

Own and optimize paid channels -- manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display). Develop and execute campaigns -- plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets. Ensure a well-oiled marketing operations machine -- oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI. Collaborate with Sales -- partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes. Analyze and report performance -- track results across the funnel, identify insights, and communicate recommendations to marketing and leadership. Experiment and iterate -- continuously test new audiences, creative formats, and ad copy to improve performance and expand reach. Work cross-functionally -- collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.

Requirements

What We're Looking For

5+ years of experience in B2B software demand generation. Proven track record managing paid media budgets and driving measurable pipeline. Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, HubSpot, and Google Analytics. Strong analytical skills with proficiency in Excel/Sheets and performance dashboards. Excellent communication and collaboration skills, comfortable partnering with sales.

Benefits

Why Blink

You will have the opportunity to help scale a fast-growing SaaS company featured in the Gartner Magic Quadrant. Most importantly, you'll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!

Benefits include:

A competitive salary. Generous equity allocations with significant upside potential. The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people. Company shutdown between Christmas and New Year. 25 days' leave + public holidays. Private healthcare with AXA. 3% employer pension contribution when you contribute 5%. Cycle to Work scheme. * Enhanced parental leave.