Demand Generation Manager

Southampton, United Kingdom

Job Description


Who are Benifex? xf0x9fx92x9axf0x9fx92x9c
We are a fast-moving technology company, and one of the most successful providers of online reward and benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex's mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board and that's where you come in. xf0x9fx9ax80
Why should you apply? xf0x9fx8cx9f

  • Ownership: You'll be taking full ownership of our Demand gen function for the UK and Ireland, delivering fantastic campaigns to secure major enterprise clients
  • Impact: This is a crucial role within Benifex and by targeting global enterprise clients, you'll be helping fulfil our goal of being the biggest name in employee benefits
  • Team: You'll be part of an award winning marketing department, collaborating closely with multiple other teams to deliver
  • Sunday Times Best Place to Work 2025 and Technology award winner
  • Work for a profitable, fast-growing market leader in the online reward and benefits space
**Please note we are unable to offer visa sponsorship and require to people to be based in the UK or Ireland for this position**
Great benefits:
xf0x9fx92xb0 350,000-55,000
xf0x9fxa4xb8 Flexible work - choose a working setup that works for you, our only ask is to see you once a month in the office and you must be based in the UK or Ireland.
xf0x9fx92xb8 Full access to our comprehensive benefits package, including discounts from hundreds of high street brands, salary sacrifice schemes across Finance, Health, Tech, and more
xe2x9cx88xefxb8x8f 25 days holiday plus your local bank holidays
xf0x9fx8ex82 Your birthday off
xe2x9dxa4xefxb8x8f Two half day wellbeing days
xf0x9fxa9xba Healthcare cash plan to cover the costs of day-to-day healthcare
xf0x9fxa7xa0 Employee Assistance Plan 24/7 365 support
xf0x9fxa4x92 Income Protection (75%) and life assurance (4x salary)
xf0x9fx92xb0 Referral bonuses
xf0x9fx8cx9f Enhanced parental leave package - 26 weeks fully paid maternity leave and 4 weeks fully paid paternity leave
xe2x9cx88xefxb8x8f Work from Anywhere policy for 90 days
xf0x9fx8fx96xefxb8x8f Buy and Sell scheme for holidays
xf0x9fx92xb3 350 monthly allowance to spend on whatever takes your fancy, your very own Benifex card will be topped up at the start of each month!
Role Overview xf0x9fx9ax80
As our Demand Generation Marketing Manager, you will be in charge of executing the marketing plan for our UKI and MNC markets. Your role is to ensure that we engage in the right activities that will create awareness and generate qualified leads for the Sales team.
You'll be responsible for deploying local campaigns that will ensure we generate demand from our core UKI and MNC markets. You will collaborate closely with marketing specialists for digital advertising, web and event/webinars, design, and email to ensure your campaigns hit their mark. You'll also work closely with Marketing Operations to report and optimise success.
You'll be used to turning around campaigns at pace and working closely with events, design and digital teams to meet tight production deadlines and lead-generation targets.
Responsibilities xf0x9fxa4x98
  • Develop and execute demand generation strategies and campaigns for the UKI and Global markets.
  • Collaborate with digital advertising, web, event/webinar, design, and email marketing specialists to create and implement effective campaigns.
  • Manage and optimise multi-channel marketing campaigns to drive lead generation and brand awareness.
  • Work closely with the Sales team to ensure alignment on lead generation goals and strategies.
  • Analyse campaign performance with help from Marketing Operations, identifying areas for improvement and optimisation.
  • Coordinate and manage marketing events, webinars, and other promotional activities.
  • Develop and maintain a deep understanding of our target audience and market trends to inform campaign strategies.
  • Ensure all marketing activities are aligned with the overall marketing plan and business objectives.
  • Monitor and manage the marketing budget to ensure efficient use of resources.
  • Stay up-to-date with the latest marketing trends, tools, and best practices to continuously improve our demand generation efforts.
  • As well as knowing your way around marketing automation software you'll be able to work with our incredible subject-matter experts to craft copy for ads, emails, videos and web that articulates our messages and converts views to leads.
What are we looking for? xf0x9fx94x8e
  • Proven experience in demand generation or a similar marketing role.
  • Experience in taking complete ownership of a demand generation function
  • A background of crafting and delivering global marketing campaigns, showcasing effective collaboration with events managers, design teams, and the wider marketing department
  • Proven experience in reviewing and incrementally improving demand generation processes
  • We're looking for someone with proven marketing campaign experience who is familiar with Pardot or similar MAT.
  • You'll be ensuring that each activity is tracked and measured within a campaign structure on Salesforce and Pardot, so relevant CRM experience is also a must.
  • HR tech experience is a big plus
  • While not essential, exposure to marketing to enterprise clients (1000 employees plus) is highly beneficial
Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our to see if there is something else that might be a good fit for you.
Our interview process
xe2x9cx8c Benifex understands the need to have a fast and efficient process, the below will all be completed in the shortest time possible.
xf0x9fx93x9e Initial informal call with the Talent team
xf0x9fxa7xaa Online tests in numeracy and logical reasoning
xe2x8fxb3 Interview with the hiring manager and a member of the team
xf0x9fxa4xa9 Final interview with the Director
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are committed to creating a diverse and inclusive workplace where everyone feels welcome and respected. We believe that diversity and inclusion are essential to our success, and we are proud to be an equal opportunity employer.
We are a proud member of the Disability Confident employer scheme.
If you require any reasonable adjustments at any stage during the recruitment process, please let us know with your application.

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Job Detail

  • Job Id
    JD3155374
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    £50000 - 55000 per year
  • Employment Status
    Permanent
  • Job Location
    Southampton, United Kingdom
  • Education
    Not mentioned