Job Description

Why you'll love it here

We are a friendly, forward-thinking independent dental practice dedicated to providing exceptional patient care and an outstanding experience. As we continue to expand, we're seeking a proactive and commercially minded Deputy Practice Manager, with experience in Marketing & Patient Experience to help drive patient growth, enhance operations, and deliver a consistently high-quality experience for every patient from first enquiry to post-treatment follow-up.

Role Overview

This role blends marketing, patient experience, treatment coordination, practice growth, and operational leadership.
You'll oversee the reception and front-of-house team to ensure every patient receives a warm, efficient, and professional service. You'll also manage marketing and lead conversion, support daily operations, and help identify and execute growth opportunities that align with the practice's vision for excellence.

Key Responsibilities

Marketing, Lead Management & Conversion

Manage and grow the practice's social media and online presence (Instagram, Facebook, TikTok, Google).

Create engaging, high-quality content that promotes treatments and builds brand trust.

Proactively follow up on new patient leads to convert them into booked consultations or appointments.

Manage and update lead trackers or CRM systems to monitor conversion performance.

Develop and deliver local marketing campaigns and referral initiatives.

Report monthly on lead generation, conversion rates, and marketing ROI.

Practice Growth & Development

Analyse treatment performance and identify underperforming services or seasonal trends.

Recommend and implement promotional strategies for specific treatments.

Identify opportunities for combined or package treatments to increase patient uptake and revenue.

Monitor industry trends and competitor activity to identify new services or innovations worth exploring.

Work with clinicians to develop campaigns that highlight high-value treatments.

Track and report on growth performance (new patients, treatment mix, average revenue per patient).

Support the Practice Manager and Principal in planning strategic growth initiatives and forecasting targets.

Patient & Customer Experience

Lead and support the reception and front-of-house team, ensuring a consistently excellent patient journey from first contact to treatment completion.

Champion a patient-first culture, ensuring communication, scheduling, and service delivery reflect the highest standards of professionalism and care.

Monitor and improve patient feedback, reviews, and experience touchpoints, identifying opportunities to enhance service quality and retention. Ensuing NHS contractual requirements are fulfilled.

Implement and oversee training, scripts, and processes for reception and patient communication.

Ensure smooth coordination between clinical and administrative teams to deliver an efficient, reassuring experience for patients.

Treatment Coordination (Assuming overall responsibility with Denal Nurse support)

Act as a key point of contact for new and existing patients.

Support patients through the consultation and treatment process, ensuring clarity and confidence at every stage.

Discuss treatment options, finance plans, and aftercare with empathy and professionalism.

Build relationships that encourage patient trust and long-term loyalty.

Operational Support & Deputy Management

Assist the Practice Manager in daily operations, scheduling, and team coordination.

Support compliance and CQC requirements.

Step in for the Practice Manager when needed to ensure smooth running of the practice.

Help improve systems, workflows, and communication to enhance efficiency and patient satisfaction.

Skills & Competencies:

Essential:

Previous experience in a

dental, healthcare, or customer-focused environment

Confident communicator

with strong

follow-up and lead conversion

skills Solid understanding of

digital marketing and social media platforms

, including

Meta (Facebook & Instagram), TikTok, and Google Ads

Experience in

campaign planning, content creation, and performance tracking

using tools such as

Google Analytics

,

Meta Business Suite

, or

Mailchimp

Commercial awareness

with an

analytical, growth-focused mindset

-- able to identify opportunities to promote treatments, improve performance, and drive patient acquisition Excellent

organisation, initiative, and attention to detail

, with the ability to manage multiple workstreams effectively Exceptional

communication

and

customer service

skills, with professional phone and email etiquette. Strong ability to

qualify and convert leads

, focusing on high-value opportunities. Highly

organised, proactive

, and

results-driven

, with a commitment to delivering an excellent patient experience.

Desirable:

Experience using

dental software

(e.g. Dentally, SOE, Aerona) Basic

graphic design or video-editing

skills (e.g. Canva, CapCut, Adobe Express) Understanding of

CQC compliance

and general

dental practice operations

Experience in

business development, treatment coordination

, or

sales

Familiarity with

CRM or marketing automation tools

(e.g. HubSpot, Pipedrive, or ActiveCampaign) Knowledge of

SEO and local search optimisation

(e.g. Google My Business, online reviews, keyword optimisation)

Benefits

Competitive salary based on experience

Performance and growth-related bonuses (optional)

Ongoing professional development and training

Pension

Supportive, collaborative environment

Opportunity to help shape the future direction of the practice

Job Types: Full-time, Permanent

Pay: 32,000.00 per year

Benefits:

Company pension Free flu jabs
Application question(s):

What attracted you to this role and to working with an independent dental practice like ours? Can you give an example of a marketing campaign or initiative you led that directly increased patient enquiries, bookings, or revenue? How would you ensure every patient receives an excellent experience from first enquiry to post-treatment follow-up, especially when managing the reception team? You'll be balancing marketing, patient coordination, and team leadership -- how do you prioritise your workload when everything feels urgent? If you noticed a treatment area was underperforming, how would you go about identifying the cause and improving it?
Experience:

relevant: 2 years (required)
Work Location: In person