In partnership with the Store Manager, the Deputy Store Manager (VM) is responsible for planning and directing the day-to-day operations of the store. This role plays a key part in developing strategies to improve customer service, drive store sales, and increase profitability. The Deputy Store Manager also implements visual merchandising programs to enhance in-store experience and support marketing initiatives aimed at growing the existing customer base.
Role Scope
Direct Reports:
Team Members
Indirect Reports:
N/A
Key Internal Contacts:
Store Manager, Area Manager, Team Members, Warehouse Team
Key External Contacts:
Customers
Budget Responsibility:
N/A
Key Accountabilities
Stock Flow Management
Oversee the movement of stock from delivery to the shop floor.
Ensure accurate and timely stock replenishment.
Coordinate with warehouse and logistics teams to maintain optimal stock levels.
Monitor inventory KPIs such as stock turnover, shrinkage, and sell-through rates.
Manage back-of-house organisation for efficient stock access and flow.
Visual Merchandising
Implement visual merchandising strategies to enhance customer experience and drive sales.
Ensure compliance with brand guidelines for store layout, product displays, and promotional setups.
Collaborate with marketing and buying teams to align visual presentation with seasonal trends and campaigns.
Regularly refresh displays and in-store signage based on sales data and stock availability.
Train and support team members in visual standards and merchandising techniques.
Team Leadership & Collaboration
Support the Store Manager in leading the team to meet performance targets.
Motivate and coach team members in stock handling and merchandising practices.
Collaborate with department heads to ensure smooth store operations and stock integrity.
Act as a point of contact for resolving issues related to stock discrepancies or visual non-compliance.
Team Member Requirements
Knowledge & Experience
Experience of operational retail processes.
Experience of stock loss controls and store security.
Experience of being a key holder with responsibility for opening and closing a store.
People management experience, including training, directing, delegating, and reviewing tasks.
Ability and experience in delivering and driving customer service in a busy retail environment.
Confident and comfortable making the right decisions under pressure.
Skills & Qualifications
Strong organisational and time-management skills.
Attention to detail with a flair for visual aesthetics.
Analytical mindset to interpret stock data and performance reports.
Leadership experience in a retail environment.
Proficient in retail management systems and Microsoft Office tools.
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Why Join Us?
This is more than just a store manager role - it's a chance to shape the future of one of our flagship locations. You'll enjoy a supportive and rewarding work environment where your ideas, leadership, and results are valued.
Ready to take the next step in your retail career?
Apply now
and lead our Cannock Superstore to success.
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