Job Description

Design & Content Executive - Educational Travel

About Projects Abroad

Projects Abroad is a B Corp Certified educational travel company, proudly based in Brighton and operating worldwide since 1992. With over 140,000 travellers to date and ambitious growth plans ahead, we're continuing to invest in building a high-performing, creative marketing team that supports ethical, impactful global education.

The Role

We are looking for a Design & Content Executive to join our marketing team. This is a balanced role, split approximately 50/50 between design and content writing, ideal for someone who enjoys balancing visual creativity with clear, engaging written communication.

You will be responsible for producing, managing, and optimising brand-aligned marketing materials across both digital and print, supporting lead generation, sales enablement, and brand awareness across multiple educational audiences, including teachers, careers advisors, parents, and students.

This role suits a strong marketing all-rounder rather than a specialist graphic designer. Much of the design work involves producing high-quality, template-led materials within established brand guidelines, so comfort with structured, repeatable outputs is essential.

Key Responsibilities

Design & Creative Production

Design and deliver a wide range of marketing materials, including: Brochures and flyers Programme itineraries Presentations Banners and exhibition materials Work confidently within existing brand guidelines to produce accurate, consistent, and high-quality assets Develop, maintain, and improve branded templates to support efficient production at scale Liaise with third-party suppliers and printers when required, often working to deadlines

Content Writing & Messaging

Write clear, compelling, and audience-appropriate content, including: Programme itineraries and educational materials Website and landing page content Blogs and thought-leadership articles Marketing copy for campaigns and sales collateral Adapt tone, structure, and messaging using defined audience personas Maintain a strong understanding of Projects Abroad's programmes, destinations, and audiences

Email Marketing & Campaigns

Write and manage email marketing content to support lead generation and nurturing Analyse email performance (open rates, click-through rates, ROI) and suggest improvements Support email automation and lead nurturing activity through HubSpot CRM

Brand, Assets & Quality Control

Act as a brand advocate, ensuring all visual and written outputs meet brand standards Own the organisation, maintenance, and updating of brand assets and templates within our digital asset management systems Support colleagues across the business in using brand assets correctly and consistently Apply excellent attention to detail when reviewing, updating, or repurposing content

Marketing Support & Performance

Collaborate with marketing and sales colleagues to support campaigns and partnerships Use analytics and reporting tools to understand performance and inform recommendations Use AI tools (e.g. ChatGPT, Gemini) to support content ideation and drafting Occasionally represent Projects Abroad at education fairs and exhibitions (some out-of-hours or international travel may be required)

About You

You are a well-organised, creative marketing professional who enjoys combining design execution with content creation. You are confident working within established brand guidelines, comfortable producing structured, repeatable materials, and equally confident crafting clear, engaging written content. You take ownership of your work, care deeply about quality and consistency, and enjoy collaborating with others.

Essential

At least 2 years' experience in a marketing, content, or creative role Strong experience using Adobe Creative Cloud (InDesign, Illustrator, Premiere Pro) and Canva Excellent written English, with the ability to adapt tone for different audiences Strong visual eye and understanding of layout, hierarchy, and brand consistency Highly organised, with the ability to manage multiple assets and deadlines Comfortable taking ownership and accountability for your work

Desirable

Knowledge of the education sector (UK, US and/or Australia) Experience supporting B2B marketing activity Knowledge of SEO, WordPress, and content optimisation Experience editing short-form or promotional video content Familiarity with CRM-led marketing and email automation (HubSpot preferred but not essential)

Tools You'll Use

Design:

Adobe Creative Cloud (InDesign, Illustrator, Premiere Pro), Canva

CRM & CMS:

HubSpot, WordPress

Analytics & SEO:

Google Analytics, SEMrush, Google Search Console

Asset Management:

Pics.io, Photo Circle

Productivity:

Google Workspace

Benefits

Competitive salary (30,000-35,000 DOE) Hybrid working (2 days per week in the office) Additional annual leave Company pension & sick pay Casual dress Regular staff socials Opportunity to travel to international destinations

Working Pattern:

Monday-Friday (very occasional evenings/weekends for events)

Location:

Brighton & Hove (hybrid - must be able to commute or relocate)

Salary:

30,000 - 35,000 DOE

Contract:

Full-time, Permanent

Job Type: Full-time

Pay: 30,000.00-35,000.00 per year

Work Location: In person