Job Description

Job Summary

We are seeking a results-driven and performance-focused

Performance Marketing Specialist

to join our growing eCommerce team. The ideal candidate will have hands-on experience managing and optimizing campaigns across

Google Ads

,

Facebook (Meta)

, and

TikTok Ads

, with a strong understanding of

SEO best practices

. This role is responsible for driving traffic, improving conversion rates, and increasing ROI through paid media and organic search strategies. You will play a key role in executing data-driven campaigns that directly impact growth and revenue.

Responsibilities

Digital Ads Strategy Development and Execution:

Independently planning, setting up, and managing paid advertising campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram Ads), and TikTok Ads, aligned with company objectives and market trends.

Creative Asset Creation:

You will be able to use AI and Canva or other tools to create image assets, text assets and provide direction for Video asset creation. (You do not need to edit videos but may use AI to create videos if needed).

Campaign Optimisation and Performance Tracking:

Continuously monitoring campaign performance (CPA, ROAS, CTR, Conversion Rate, etc.), conducting A/B tests, and optimising ad creatives, audience targeting, and bidding strategies to maximise Return on Investment (ROI).

Data Analysis and Reporting:

Regularly analysing advertising data and website traffic, producing clear performance reports, and providing data-driven, actionable insights and optimisation recommendations to the team.

Budget Management:

Effectively managing advertising budgets to ensure marketing objectives are met within allocated spend.

Market Insights and Collaboration:

Staying abreast of the latest trends and technologies in digital advertising and SEO, and collaborating closely with content, design, and other relevant teams to ensure cohesive and effective marketing campaigns.

SEO Strategy Implementation:

(Optional) Executing comprehensive SEO strategies, including keyword research, content optimisation, technical SEO audits, and off-page link building, to enhance website visibility and organic traffic in search engines.

Requirements (Essential Skills & Experience):

Core Experience:

A minimum of 3 years of hands-on experience in managing and optimising campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads platforms, with a proven track record and ability to provide successful case studies.

Data Analysis Skills:

Proficient in Google Analytics, with the ability to extract actionable insights from data to identify issues and propose effective solutions.

Language Proficiency:

Excellent command of English (both written and verbal), essential for this UK-based role.

Soft Skills:

Excellent problem-solving abilities, keen attention to detail, proactive and self-driven, strong time management and organisational skills, and a collaborative team player. Optional: SEO Skills: Strong understanding and practical experience in SEO, proficient with leading SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).

About Us

Better Nutritional Science was founded in 2016 and is dedicated to formulating, manufacturing, and retailing food supplements online through its own websites. The company owns the brand Brainzyme (https://www.brainzyme.com) and operates formulation and manufacturing facilities in the UK.

It also maintains distribution operations in the UK, USA, Germany, France, and China. The company's mission is to operate ethically while helping as many people as possible. To date, Better Nutritional Science has supported hundreds of thousands of customers with its supplements, which are designed to improve focus, energy, memory, mood, and immune function. The customer service team regularly receives heartfelt messages from individuals who report meaningful improvements in their lives.

As a fast-growing health supplement company, we are committed to developing scientifically supported products that promote cognitive enhancement, sleep support, and overall well-being. Our brand continues to grow rapidly, supported by social media platforms such as TikTok, influencer collaborations, and a strong direct-to-consumer e-commerce strategy. We offer a collaborative and learning-oriented work environment, with opportunities for professional growth in a digital-first setting.

Benefits

28 days Annual leave Monthly company lunch Pension scheme

To apply, please include:

Your CV A brief cover letter explaining your interest in this role, and the results you've had in the past. Examples of when you've learned a new technical skill or solved an operational issue related to Digital Advertising. Your preferred start date
We are an equal opportunity employer and welcome applications from candidates of all backgrounds.

Job Type: Full-time

Pay: From 31,091.00 per year

Benefits:

Company pension Employee discount
Ability to commute/relocate:

Edinburgh EH3: reliably commute or plan to relocate before starting work (required)
Application question(s):

Examples of campaigns you have run and scaled with a good ROI. If your right to work is time-limited, when does it expire?
Experience:

Google Ads: 3 years (preferred)
Work authorisation:

United Kingdom (preferred)
Work Location: In person