Job Description

We are recruiting with potential of an immediate Start to be based in office mon-fri in our offices in South Liverpool.

We're looking for a highly organised, tech-savvy and performance-driven

E-Commerce & Digital Operations Manager

to oversee the website, ads, analytics and digital systems across our beauty, lash and wellness brands.

This role is perfect for someone who loves problem-solving, improving performance, analysing numbers and optimising everything behind the scenes to help the brand grow.

If you're obsessed with Shopify, CRO, SEO, emails, data, digital testing and making websites convert, you will absolutely thrive here.

Key Responsibilities

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Shopify Management & Website Optimisation

Manage, update and optimise multiple Shopify stores across our brand family. Improve site layout, product pages, navigation, collections and user experience. Ensure all banners, graphics and launch assets are uploaded smoothly. Create landing pages for promotions, launches and bundles. Make sure the websites are fast, clean, functional and always up to date. Troubleshoot issues (apps, checkout, pages, product visibility, etc.). Run regular audits to ensure everything is working smoothly. Must be comfortable adding apps, learning and researching what can benefit the brands and implementing them.

Paid Advertising - Google, Meta & TikTok

Oversee Google Ads (Search, Shopping, Performance Max). Manage Meta Ads (Facebook/Instagram) for retargeting and growth. Support TikTok Ads where needed. Create and test audiences, creatives, hooks and campaign structures. Improve ROAS and reduce wasted spend. Monitor daily performance and adjust campaigns accordingly. Track competitor ads and trends in beauty/e-commerce.

Analytics, Testing & Reporting

Use Google Analytics, Shopify analytics and ad dashboards to monitor performance. Pull daily/weekly reports, traffic, conversion rate, AOV, ROAS, retention, email performance. Identify what's working and what needs improving. Run A/B tests (landing pages, product pages, checkout experiences and email flows). Track user behaviour (heat maps, recordings, drop-off points). Make data-driven suggestions for improvements.

Klaviyo Email & SMS

Build and update automated flows (welcome, abandoned cart, post-purchase, winback, etc.). Create segments based on behaviour, purchase history, loyalty and engagement. Send weekly campaigns for each brand. Improve deliverability, open rates, CTR and conversions. Create email templates and work with the content team to add visuals. Analyse results and optimise accordingly.

SEO & Organic Performance

Improve SEO across all websites (metadata, titles, internal links, alt text, keywords). Help plan monthly blogs with SEO keywords. Ensure product pages are search-friendly. Track keyword rankings and search visibility. Recommend opportunities for organic growth (backlinks, niche keywords, competitors gaps).

Product, Pricing, Bundles & Launch Support

Upload new products, variants and collections to Shopify if needed. Create bundles, promotions and offers. Ensure product descriptions, images and pricing are correct. Support the team during launches, landing pages, emails, tracking, countdowns, banners. Keep an eye on stock levels and flag low stock items.

Systems, Apps & Automation

Manage Shopify apps (reviews, upsells, subscriptions, tracking, loyalty). Ensure pixels, tracking, conversion APIs and events are working correctly. Clean up broken links, 404 pages, redirects and old assets. Help streamline internal processes with tech solutions.

Trend Watching & Competitor Analysis

Monitor competitor websites, funnels, product launches and promotions. Analyse what other beauty, lash and wellness brands are doing successfully. Bring new ideas for digital growth, funnels and performance improvements. Stay updated on best practices for Shopify, ads, SEO and email.
A willing to learn or adapt to anything new we may need to benefit the brand family.

Experience Needed

2+ years managing Shopify or similar e-commerce platforms. Strong understanding of Google Ads, Meta Ads and retargeting strategies. Experience with Klaviyo automations and segmentation. Confident using Google Analytics, Shopify analytics and reporting tools. SEO knowledge (on-page optimisation, metadata, structural improvements). Experience improving website conversion rates. Strong technical/problem-solving skills. Knowledge of TikTok Shop is a bonus but not essential.

Skills & Personal Qualities

Extremely organised and detail-driven. Analytical thinker. you love data. Tech-savvy, comfortable with apps, tracking, dashboards and Shopify tools. Proactive, you spot problems before they happen. Calm under pressure (especially around launches). A problem-solver who enjoys fixing and improving things. Team player, good communicator, works closely with content + marketing. Hungry to grow and help the brands scale quickly. Interested in beauty, wellness and e-commerce trends.

Why This Role Matters

This is the engine room of the business.

Everything from sales, conversions, traffic, retention and website experience depends on your work.
You'll be the person who ensures the websites are smooth, the ads perform, emails convert and customers have a brilliant experience from start to finish.

If you love improving numbers, systems and performance, this role is HUGE for the brand's growth.

Your Birthday Off - Paid

Because nobody should work on their birthday. Enjoy the day, guilt-free.

Generous Holiday Allowance

Full holiday entitlement.

Staff Discount Across All Brands

Big discounts on all our beauty, lash and wellness products, perfect for treating yourself or stocking up.

Discretionary yearly Bonus

Performance-based bonus opportunities when growth is met, we love rewarding hard work and creativity.

Room to Grow - Quickly

We're expanding fast. There are real opportunities to take on more responsibility, grow your role, and shape the future of our brands. If you bring real value, you will be rewarded.

Free On-Site Parking

No stress. No parking fees. Just turn up and get started.

A Supportive, Family-Feel Workplace

We work hard, but we make it fun. Friendly team, loyal culture, and a genuinely positive environment where your ideas matter.

Creative Freedom & Involvement in Brand Direction

We want your ideas, your personality and your creativity. You'll help shape how the brands show up every day.

Training & Development

From TikTok trends to Shopify improvements, we'll help you learn new skills and grow in your role.

Relaxed, Fun Office Environment

Casual vibes, creative energy and a team that's passionate about beauty and wellness.

Stability & Security

Full-time hours, paid on time every month and long-term career potential.

Salary depending on experience.

*Please add a note of why you're suitable to this position- applications with no cover note will not be reviewed.

Job Types: Full-time, Permanent

Pay: Up to 32,000.00 per year

Benefits:

Casual dress Employee discount Free parking On-site parking
Experience:

Social media marketing: 1 year (required) Content creation: 1 year (required)
Work Location: In person