Job Description

Digital & Social Media Coordinator

The Company

NatPower is a global group specialised in renewable energy assets development, with operations in several countries. We are launching in the UK market, aiming at becoming one of the UK sector leaders in the next 3-5 years as we successfully have in other geographies. As part of our continued growth and evolving structure, we are looking to appoint a new Digital and Social Media Coordinator to continue supporting our marketing activity across digital channels and social media platforms

NatPower Marine is a global leader in marine energy transition, working closely with ports, independent terminal operators, and shipping lines. As a UK-based provider, we aim to become a leading force in the European and US markets.

Evogea Foundation is a community-focused organization dedicated to supporting and investing in areas where energy developer like NatPower operates across the UK. Our vision is to enable people and the planet to benefit from the energy transition and sustainable practices through continuous improvement and innovation. We are committed to transforming local communities into the most sustainable in the country by empowering businesses and individuals through collaboration.

The Working Environment

This is a long-term opportunity to work with experienced professionals and to apply and develop your skills in a dynamic, friendly environment and people centred. We encourage flexibility in the workplace and remote working

Teamwork is central to how we operate, and we want everyone to enjoy opportunities for self-development and growth with the support of their colleagues. Our culture is informal, direct and fast paced. We value independence, fairness, and sustainability.

We are seeking entrepreneurial individuals who want to make a meaningful impact and will be rewarded accordingly. We offer a strong base salary complemented by a tailor-made incentive package, including cash bonuses and a substantial profit-share scheme. Additional benefits include the option of an electric car through salary sacrifice, private healthcare, and life insurance (depending on role level).

The Role

As the Digital and Social Media Coordinator, you will be responsible for creating compelling digital content and driving meaningful engagement that aligns with our brand values and business objectives. This role requires someone who us passionate about fighting climate change, with a strategic mindset, creative flair, and hands-on execution, ensuring that NatPower's digital presence is not only visible but impactful.

Key Responsibilities

Content Creation:

Developing, implementing and managing a detailed content calendar and social media strategy producing a variety of content types including posts, articles, videos, and graphics. Ensure content is consistent with the brand's voice, tone, and messaging. Collaborate with creative teams to produce high-quality multimedia content.

CMS Management/ CRM Integration:

Utilise Content Management Systems (CMS) to upload, organise, and maintain digital content. Ensure all content is optimised for search and properly categorised within the CMS. Regularly update and refresh content to align with ongoing marketing efforts. Coordinate with CRM teams to ensure content aligns with customer engagement strategies. Tailor content to different audience segments based on CRM insights. Use CRM tools to track and analyse content performance, adjusting strategies as needed.

Social Media Management:

Schedule and publish content across multiple social media platforms, ensuring consistency in brand messaging. Optimise content for each platform, considering best practices for format, timing, and engagement. Monitor and engage with the community on social media, responding to comments and messages.

Digital Campaign Management:

Develop, execute, and optimise digital marketing campaigns across multiple platforms to drive brand visibility and lead generation. Ensure all campaigns are aligned with NatPower's business objectives and resonate with target audiences. Leverage data-driven insights to continuously refine campaign strategies for maximum impact. Collaborate with cross-functional teams to create compelling digital content that supports overall marketing initiatives. Monitor campaign performance, providing regular reports on key metrics such as engagement, reach, and conversions. Stay up to date with digital marketing trends and best practices to keep NatPower's digital presence innovative and competitive.

Website Content Management:

Manage and maintain the company's website content to ensure it is current, engaging, and aligned with NatPower's brand messaging. Regularly update website pages, ensuring content is optimised for search engines and user experience. Collaborate with internal teams to create and upload high-quality content that supports marketing campaigns and business objectives. Use Content Management Systems (CMS) to organise and categorise content effectively. Monitor website performance, analysing metrics to identify areas for improvement and implementing necessary updates to enhance user engagement and conversion rates. Stay informed on web content trends and best practices to ensure NatPower's online presence remains competitive.

Analytics and Reporting:

Track and analyse the performance of content using analytics tools. Report on key metrics such as engagement, reach, and conversions. Provide insights and recommendations to improve content strategies based on data analysis.

Trend Monitoring and Innovation:

Stay up to date with the latest digital marketing and social media trends, platform updates, and emerging technologies to ensure NatPower's online presence remains innovative and competitive. Experiment with new content formats, engagement tactics, and digital tools to continually improve the community experience and engagement.
Key Requirements/Knowledge

Experience:

Bachelor's degree in marketing, Communications, or a related field. Minimum 5 years of experience in digital marketing, social media management, or community management, preferably within a related industry. Proven experience in content creation, social media management, and digital marketing. Proficiency in using CMS platforms and CRM tools. Ability to work collaboratively in a team environment.

Skills:

Excellent written and verbal communication skills, with the ability to create engaging content and interact effectively with diverse audiences. Strong understanding of social media platforms, algorithms, trends, and best practices. Proficiency with social media management and analytics tools (Hootsuite, Sprout Social, Google Analytics) and the ability to interpret data to inform strategy.

Personal Attributes:

Creative, strategic thinker with a passion for storytelling and digital engagement. Highly organised, able to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines. Collaborative team player who can work effectively with cross-functional teams and external partners.

Desirable:

Experience in the renewable energy sector or a strong interest in sustainability and environmental issues. Familiarity with digital marketing strategies, including SEO, PPC, and influencer marketing. Experience in managing influencer relationships and digital partnerships. Strong project management skills with a focus on delivering high-quality results.

Benefits:

Competitive salary: Depending on experience.

Cash bonus and profit-sharing opportunities (long-term incentive plan) as defined by the group policies. Benefits in line with NatPower UK & Marine policies, including private healthcare and life insurance. Electric car salary sacrifice scheme. Flexible working environment with remote working options.
NatPower is committed to creating a diverse and inclusive environment which is as representative as possible of our society. All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage/civil partnership pregnancy /maternity, race, nationality, religion or belief, gender, political beliefs, and sexual orientation. Our culture values meritocracy, openness, fairness, and transparency

Job Types: Full-time, Permanent, Graduate

Pay: 35,000.00-38,000.00 per year

Benefits:

Life insurance Private medical insurance Work from home
Work Location: Remote