Job Description

Please Apply for this role direct through SUBU:

https://www.subu.org.uk/support/subu/jobs/

Purpose of Role

To develop the growth of SUBU's social media platforms by increasing reach and engagement with students at Bournemouth University. With a passion for creativity and innovation, you will lead on creating and sharing a mix of engaging content. You'll work with a team of student content creators to capture, edit and share relevant and effective content through videos and vlogs, funny and inspiring content, impactful photography and addictive TikTok videos. You should be confident appearing on camera when creating this content. You will be responsible for keeping up to date with the rapidly changing tastes and trends of students and flex accordingly whilst monitoring the effectiveness of our messaging. You will lead our digital communications, including SUBU's social media channels, email marketing and news stories, to ensure that projects run by our Full-Time Officers and other SUBU departments are as successful as possible. You'll show initiative and the ability to think creatively and implementing all digital content from start to finish. You will produce exciting and engaging copy for communications channels such as our regular student emails, news stories and website. Experience of photography, videography and editing software would be highly beneficial for this role. _______________________________________________________________________________________________

Key Tasks

Track jobs and maintain schedules of digital campaigns and posts that SUBU shares across social media and via email. Use appropriate tools to schedule posts and monitor their performance on a regular basis. Ideating, capturing, editing and delivering communications for relevant SUBU communications projects. Liaise with the Marketing Manager, Designer, student content creators, and our student-led media outlets (Nerve), Full-Time Officers and SUBU departments to create content with the appropriate tone, detail and potential to generate engagement. Feeding back on external work when required. Attend regular meetings with Bournemouth University's social media team, Full-Time Officers and other SUBU departments when required to provide advice and share information on digital communications. Attend regular Communications Team briefings and one-to-one meetings with Head of Marketing & Communications. Carry out performance analysis of all digital communications channels and advise the Communications team of which channels to use and how best to use each one. Provide and support opportunities for student involvement in content creation within the Students' Union. You will play a key role in the recruitment of student content creators and will lead on creating briefs for content capture. Supporting and advising staff, students and officers on best practice for generating effective digital communications in line with SUBU Communications Strategy. Deliver training to internal staff and students around best practise on ensuring brand guidelines are adhered to through digital communication channels, such as social media and email marketing content. Provide ongoing support to our student-led media outlets in Radio, TV, Photography, Online and Sport. Communicating any opportunities for students to capture content and advise on upcoming events through the Students' Union. With support from the Head of Marketing & Communications, agree key performance figures to monitor and publish on a regular basis, what level of moderation is required and plan online response to comments. Monitoring comments on social media and replying to enquiries. Participate in Communications & Marketing team planning and work on updating the SUBU Communications Strategy to ensure the tone and portfolio of digital communications is maximising engagement. Create and grow email databases and manage social media channels to ensure they remain closely focused on the appropriate membership segments. Responsible for the orderly storage of images and audio-visual assets. Email, diary management as required. Keep ticketing system up to date, keep records of campaign content and archive of past work. Assist with the organisation and administration of the larger Union events such as Freshers', Summer Ball, Student Awards, Elections. To operate within the Union's ethical and environmental parameters for all purchasing and communication decisions and reflect this in the work for other departments.

General for all staff

The principal roles and responsibilities will change from time to time and the post holder is required to undertake any additional duties as deemed appropriate. Staff must always adopt and endorse the company's Vision and Mission Statement and all supporting policies, across all aspects of the role. Staff are required to have a Personal Development plan and to participate in training, meetings or conferences considered relevant to their job. Staff must carry out their duties with full regard to the rules policies and procedures and conditions of service contained in the staff handbook To abide by the company's policies and procedures To adhere to all health and safety legislation SUBU is committed to promoting, educating, and taking direct action on environmental sustainability. All SUBU employees are expected to integrate environmental sustainability values and action into their role where feasible. To undertake any other task that is deemed reasonable within your skill set.

Person Specification

Graduate level qualification or equivalent with a marketing or communications element. One years' experience working in a marketing and communications environment. Experience and success in generating reach through the use of social media. Experience of working within a student or similar membership engagement organisation. Thorough understanding of the business use of social media. Understanding of the principles of digital marketing. Understanding of brand image and tone in communication. Thorough understanding of scheduling tools used for digital communications. Understanding of segmenting data to improve engagement with members, students or customers. Strong interpersonal skills. Task management and priority setting. Excellent understanding of Mac and PC based tools including Microsoft Office. Competent photographer and videographer. Excellent and clear written communication, including copy-writing. Shows creativity and passion for social media. Demonstrates understanding of the principles of Students' Unions. Demonstrates an inclusive approach to engagement with members and staff. Professional and flexible attitude. Seeks continuous improvement through the application of learning, innovation and new ideas. Motivated by results and improved outcomes.
Job Types: Full-time, Permanent

Pay: 23,500.00 per year

Benefits:

Company pension
Schedule:

Monday to Friday Weekend availability
Work Location: In person

Application deadline: 13/07/2025
Reference ID: SUBU256