Job Description

Job Introduction

Are you a creative storyteller with a talent for creating engaging content across a range of digital channels?


We're looking for someone to join our Digital Communications team to help us bring our projects to life - capturing dynamic, high-quality visuals that reach and connect with new audiences in the West Midlands.


As a Digital Communications Officer, you will be responsible for the day-to-day management of a wide range of digital tools and channels. This role sits at the very heart of everything that we do and your role will be to initiate, plan, develop and implement a wide range of innovative and engaging digital communications strategies, that will raise awareness of the work of the West Midlands Combined Authority and the Mayor of the West Midlands, whilst establishing us as a recognised and trusted brand for the residents of the West Midlands.


Working with internal and external stakeholders, you'll play a key role in transforming our social media channels through the delivery of cost effective, bespoke digital content that supports the priorities of the West Midlands Combined Authority and the Mayor of the West Midlands. No two days are the same in this role. You could be taking photos at events, filming videos showcasing the impact of our work in the real world, engaging with community groups on social media or writing blogs to attract organic search traffic and everything in between.


We need someone who has strong attention to detail, enjoys working collaboratively and is a creative thinker with a passion for the region.

What you will be doing

Develop and implement digital communication strategies for the West Midlands Combined Authority that are flexible and responsive to growing priority requirements. Manage a wide range of digital content including video, articles, photography, social media posts, infographics in conjunction with internal resource and agencies. Work closely with the Media and PR teams to ensure that stories are communicated through relevant digital channels. Attend corporate and marketing events, managing digital content in real-time. Develop partnerships with local authorities and other key stakeholders. Provide digital advice, creative ideas, media planning and project management as required for the marketing team and other identified areas within WMCA. Produce multimedia schedules, integrating the website, email, digital adverts and social media. Tag, track, optimise and provide digital analytics for organic campaigns. Commission market research and undertake analysis of market segment data to inform new communications campaigns. Monitor trends in social media tools, applications, channels, design and strategy.

About you

Experience of using camera to film and photograph people, places and events - creating high-quality visual content for social media and digital platforms. Proven track record of creating a wide range of social media content Experience of using computer-based information systems Experience of updating websites, blogs and social media channels Excellent organisational skills Good communications skills Attention to detail and proof-reading skills Able to analyse and evaluate information Able to apply technical expertise Cross Functional Awareness Able to spot an interesting story and bring it to life in an engaging way digitally Able to repurpose content to suit the style and audience of each relevant channel, including the website and social media channels A champion for best practice on all digital channels and able to create excellent content that will help us achieve our goals of being the most engaged authority on social media

Location.

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.

How to apply

.


Applying for a role with WMCA is straight forward. Follow these steps to get started.

Create your Careers Account.

Register with your name, email address, and a password.

Build your Profile.

Upload your CV to help populate your career and education details.

Write your Supporting Statement.

Make sure to address each of the required essential criteria.

Submit your application.

Do one final check and once complete, click submit.

Anonymised Applications.

Your uploaded CV won't be visible after submission. Our process is anonymised, and

only the information in your profile is used for shortlisting

. Be thorough in each section. it's your chance to showcase your skills and experience.

Using Artificial Intelligence (AI)

We cannot stop anyone from using AI help write application content. Used right, it can be a great tool. If you choose to use AI, then use it as a helper rather than relying on it wholly to write your application.


Applications that rely too heavily on AI may be rejected during shortlisting. For help on how to write a supporting statement, please visit the

FAQs

section of our careers site.

Reasonable adjustments.

If you have an accessibility need, disability, or condition that means you might require changes to the application or recruitment process, please get in touch with our Recruitment Team (careers@wmca.org.uk).

Salary and benefits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.


We offer a comprehensive benefits package that includes:

Local Government Pension Scheme (

one of the most generous pension schemes in the UK

).

28 days

paid annual leave (with an option to purchase more), giving you have ample time to relax. ethical

saving options

and

healthcare plans.

Discounted

gym membership.

An option to

buy a bicycle

, including e-bikes and adapted pedal cycles, at a discounted rate.

3 days

of paid leave each year to

volunteer

.

Interest free financing

through SmartTech to buy the latest technology

Discounted shopping

with over 2,000 big-name retailers, and more.

For more information, please visit the

benefits page

on our career site.

Why join WMCA?

WMCA is laser-focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region. We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.


We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most. What you do, really matters. Your expertise will help make a big difference, improving people's lives, every day.

Creating an inclusive workplace.

WMCA holds diversity accreditations, such as the RACE Code Quality Mark, Armed Forces Covenant (Gold status) and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We're a Disability Confident Employer with 'Leader' status, committed to interviewing applicants with disabilities who meet all the essential role criteria.


We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.


We gladly consider part-time, flexible, and job share arrangements, so please don't let these factors deter you from applying

Right to Work in the UK

Proof of Right to Work in the UK will be required for all applicants in accordance with UK Home Office requirements, before any employment offer can be confirmed.


Non-UK applicants (excluding Ireland) would be required to hold a relevant Visa from the UK Visas and Immigration (UKVI).