Job Description

Job Overview

Are you creative, driven and willing to work in a fast-paced, entrepreneurial, and exciting ecommerce and content business?

Are you excited by the idea of working across a range of marketing channels to spread the joy of crafting to customers all over the world?

If so, we have an incredible opportunity for you!

Practical Publishing International is the UK's number one craft magazine publisher and ecommerce business. We produce the best inspiration, ideas and products for crafting enthusiasts seeking the best products and service.

We're looking for a creative and motivated Digital Content & Social Media Executive to join our marketing team. In this role, you'll take the lead in creating engaging content for our social media channels and email campaigns, playing a vital part in promoting our products and growing our online community.

You'll work closely with the wider marketing and product teams to plan and execute content that reflects our brand, support product launches, and drive engagement, follower growth, and sales.

Responsibilities

Create high-quality videos, Reels, and graphics for social media, email campaigns, and web use Develop compelling copy for social posts, emails, and campaign materials Generate and implement creative campaign ideas that align with our products and audience interests Plan content calendars in line with product launches and seasonal trends Manage and grow our Facebook, Instagram, Pinterest, and TikTok accounts Schedule and post engaging organic content Monitor and respond to community interactions to boost engagement Track, review, and report on the performance of social content and campaigns Create and send email campaigns focused on sales, product launches, and engagement

Experience and Skills

Proven experience creating engaging digital content (videos, graphics, Reels/TikToks) Strong visual and copywriting skills with attention to detail Experience managing and growing social media accounts (Facebook, Instagram, TikTok, Pinterest) Familiarity with email marketing platforms (e.g. Mailchimp, Klaviyo) and campaign building Confident using scheduling tools (e.g. Meta Business Suite) Creative thinking with a strong understanding of what resonates with different audiences Comfortable working independently and taking ownership of projects Ability to manage multiple tasks and deadlines in a fast-paced environment Excellent written and communication skills Creative thinking and the ability to spot new trends for improved performance Exceptional organisational skills and attention to detail An ability to prioritise well and work under tight deadlines Proactive and able to drive results unsupervised as well demonstrating strong teamwork skills Experience in effectively placing social media advertising would be advantageous
Permanent, full time, office based preferable (hybrid option available for the right candidate)

Monday - Thursday 9.00am to 5.30pm Friday 9.00am to 4pm

Benefits:

23 days holiday per year (rising after 2 years' service), plus bank holidays, free car park, cycle to work scheme, free refreshments, modern offices, company social events, and flexible work patterns and auto enrolment company pension.

Job Type: Full-time

Pay: 25,000.00 per year

Experience:

Social media marketing: 1 year (required)
Work Location: In person

Reference ID: Digital Content and Social Media Executive
Expected start date: 11/08/2025