Job Description

Start your career in digital communications and make a real impact on public health in Wales
Are you passionate about creating content that informs, engages, and makes a difference? This apprenticeship is a fantastic opportunity to kickstart your career in digital communications while gaining a nationally recognised qualification.
You will be fully supported through structured training, mentoring and on-the-job learning to develop skills in digital content creation, user-centred design, and strategic communications.
Main duties of the job
As a Digital Content Apprentice, you will learn how to produce accessible, bilingual (Welsh and English), inclusive content for websites and social media channels. You'll receive training in content management systems, digital analytics, user research and content design principles, helping you to build strong foundations for a successful career in digital communications.
This role is ideal for someone who is creative, curious, and motivated to learn - no previous experience is required, just a willingness to develop new skills and contribute to meaningful public health campaigns.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
About us
We are Public Health Wales - the national public health agency in Wales. Our purpose is 'Working together for a healthier Wales'. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.
Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales. In a world facing complex health challenges, our work has never been so important.
We are guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to building an inclusive workplace that values equality and diversity. We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.
To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/
For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/
Details
Date posted
28 October 2025
Pay scheme
Other
Salary
24,300 to 25,000 a year per annum
Contract
Apprenticeship
Duration
24 months
Working pattern
Full-time, Flexible working
Reference number
028-AC265-1025
Job locations
2 Capital Quarter
Tyndall Street
Cardiff
CF10 4BZ
Job description
Job responsibilities
What You Will Learn and Be Supported To Do
Through structured development and mentoring, you will be trained to:
Content Creation and Publishing

• Create and publish engaging digital content for our website and social media platforms.
• Use content management systems and social media scheduling software.
• Apply plain language, accessibility guidelines and Welsh language standards to ensure content is clear, inclusive, and reaches all audiences.

User-Centred Design

• Use data, feedback, and user insights to understand audience needs.
• Prototype and test content to improve usability and engagement.
• Learn how to design content that supports behaviour change and public health impact.

Collaboration and Strategy

• Work alongside experienced communications professionals and public health experts.
• Contribute to digital campaigns and editorial calendars.
• Learn how digital content supports organisational priorities and public engagement strategies.

Project and Stakeholder Management

• Support the delivery of digital projects and campaigns from planning to publication.
• Build positive relationships with colleagues and stakeholders to gather information and feedback.
• Develop skills in planning, organisation, and communicating with others.

Continuous Improvement

• Use analytics tools to measure the performance of digital content.
• Identify ways to improve engagement and accessibility.
• Stay informed on emerging trends, best practice and digital standards.

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac
Job description
Job responsibilities
What You Will Learn and Be Supported To Do
Through structured development and mentoring, you will be trained to:
Content Creation and Publishing

• Create and publish engaging digital content for our website and social media platforms.
• Use content management systems and social media scheduling software.
• Apply plain language, accessibility guidelines and Welsh language standards to ensure content is clear, inclusive, and reaches all audiences.

User-Centred Design

• Use data, feedback, and user insights to understand audience needs.
• Prototype and test content to improve usability and engagement.
• Learn how to design content that supports behaviour change and public health impact.

Collaboration and Strategy

• Work alongside experienced communications professionals and public health experts.
• Contribute to digital campaigns and editorial calendars.
• Learn how digital content supports organisational priorities and public engagement strategies.

Project and Stakeholder Management

• Support the delivery of digital projects and campaigns from planning to publication.
• Build positive relationships with colleagues and stakeholders to gather information and feedback.
• Develop skills in planning, organisation, and communicating with others.

Continuous Improvement

• Use analytics tools to measure the performance of digital content.
• Identify ways to improve engagement and accessibility.
• Stay informed on emerging trends, best practice and digital standards.

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac
Person Specification
Qualifications and Knowledge
Essential

• Interest in creating and sharing digital content for websites and social media platforms
• Basic understanding of content management systems (e.g. WordPress, Wix, or similar) and/or social media scheduling tools, with a willingness to develop these skills further.
• Awareness of how data and user feedback can help improve digital content, with an interest in learning how to apply this in practice.
• Good communication skills, both written and verbal, with the ability to interact respectfully and clearly with others.
• Attention to detail, with the ability to follow instructions carefully and complete tasks accurately.

Experience
Desirable

• Experience (this can be through education, personal projects, or volunteering) in creating and sharing digital content for websites and social media platforms

Skills and Attributes
Desirable

• Welsh Language Skills are desirable levels 1 to 5 in understanding, speaking, reading, and writing in Welsh

Other
Essential

• Interest in learning project coordination, digital tools, and business administration skills
• Commitment to complete the Level 3 apprenticeship qualification and attend all off-the-job training when required.
• Flexibility to attend meetings or events (in person or virtual) as needed
• Ability to travel between sites in a timely manner to meet the needs of the apprenticeship or service

Person Specification
Qualifications and Knowledge
Essential

• Interest in creating and sharing digital content for websites and social media platforms
• Basic understanding of content management systems (e.g. WordPress, Wix, or similar) and/or social media scheduling tools, with a willingness to develop these skills further.
• Awareness of how data and user feedback can help improve digital content, with an interest in learning how to apply this in practice.
• Good communication skills, both written and verbal, with the ability to interact respectfully and clearly with others.
• Attention to detail, with the ability to follow instructions carefully and complete tasks accurately.

Experience
Desirable

• Experience (this can be through education, personal projects, or volunteering) in creating and sharing digital content for websites and social media platforms

Skills and Attributes
Desirable

• Welsh Language Skills are desirable levels 1 to 5 in understanding, speaking, reading, and writing in Welsh

Other
Essential

• Interest in learning project coordination, digital tools, and business administration skills
• Commitment to complete the Level 3 apprenticeship qualification and attend all off-the-job training when required.
• Flexibility to attend meetings or events (in person or virtual) as needed
• Ability to travel between sites in a timely manner to meet the needs of the apprenticeship or service

Skills Required