Job Description

The Role - Hybrid (Must be UK based)

We're looking for a Digital Content Executive to support Bower's digital growth through high-quality, engaging, and compliant content.

This is a hands-on role for a creative content professional who enjoys writing, optimising, and publishing content across digital channels, with a strong understanding of SEO best practice. You'll work closely with the Head of Digital Marketing, compliance, and external partners to ensure content drives visibility, engagement, and conversions.

About Bower Group

Bower Group is a leading UK financial advice firm, delivering award-winning customer service and trusted financial guidance across its specialist brands, including Bower Home Finance and Bower Wealth.

Founded in 2006, Bower has built a strong national presence and holds a Platinum Trusted Service Award alongside a consistent 5-star Feefo rating, reflecting its commitment to transparency, integrity, and client-first service.

Key Responsibilities

Content Creation

Create and optimise content for websites, blogs, guides, and landing pages

Write engaging email content, including newsletters and nurture journeys

Produce and schedule content for social media, including short-form video and graphics

Support the planning and creation of video content such as explainers and testimonials

Ensure all content meets FCA compliance requirements while remaining clear and customer-focused

SEO & Optimisation

Carry out keyword research to inform content planning and optimisation

Optimise on-page elements including metadata, internal linking, and page structure

Support technical SEO improvements in collaboration with IT and developers

Assist with link-building and digital PR activity

Maintain local SEO listings (Google Business Profile, Bing Places)

Performance & Insight

Monitor content and SEO performance using analytics and search tools

Track organic traffic, engagement, and conversions

Provide insights and recommendations to improve content effectiveness

About You

A strong copywriter with experience creating digital content for web, email, and social

Comfortable working in a regulated or compliance-led environment

Solid understanding of SEO fundamentals and how they support content performance

Organised, proactive, and able to manage multiple pieces of content at once

Collaborative, with good communication skills and attention to detail

Experience & Skills

2-4 years' experience in a digital content or content marketing role

Working knowledge of SEO tools such as Google Analytics, Search Console, and SEMrush

Experience using CMS platforms such as WordPress

Familiarity with email marketing platforms (e.g. HubSpot, Mailchimp, Brevo)

Basic experience creating or briefing video and social content

SEO or digital marketing certifications are a plus, but not essential

What We Offer

A highly competitive compensation package. Hybrid working model with work life balance in mind. 31 days annual leave including bank holidays A modern family-owned business in which our staff can build on a trustful and valued partnership Modern air-conditioned office A varied and challenging role in a growing company Development and further training opportunities for shaping and realising your career goals Regular company and team days along with social activities.
Job Type: Full-time

Pay: 28,000.00-38,000.00 per year

Benefits:

On-site parking Work from home
Work Location: Hybrid remote in Thornaby on Tees TS17 6DA