Job Description

About the Role

A highly creative, organized, and results-driven

Digital Content & Growth Specialist

to be the driving force behind our organic social media presence and our paid advertising content pipeline. The ideal candidate is a hands-on creator, proficient in short-form video (TikTok, Reels, Shorts) who can shoot, edit, publish, and analyze content with minimal oversight.

Key Responsibilities

1. Content Creation & Production (Primary Focus)

End-to-End Content Creation:

Independently conceptualize, film, and edit engaging, on-brand, and viral-potentialshort-form video content (Reels, TikToks, Shorts) for all organic and paid social channels.

Paid Ad Variation:

Work closely with the Paid Ads Manager to create and deliver a consistent stream of content variations (A/B testing) specifically optimized for performance marketing campaigns.

Asset Management:

Maintain an organized library of all video and photo assets, ensuring brand consistency and easy retrieval.

Source & Coordinate Talent:

Proactively source, hire, and manage external talent (models, creators) for content shoots, managing the budget and logistics for each production.

2. Organic Social Media Management

Regular Publishing:

Manage the daily/weekly content calendar and schedule posts across all relevant social media platforms (Instagram, TikTok, YouTube Shorts, etc.).

Trendjacking:

Stay ahead of social media trends, sounds, and formats, quickly adapting and implementing them into Karaama's content strategy.

Community Engagement (Support):

Assist the Social Media Assistant by engaging with high-value comments, DMs, and user-generated content (UGC) to foster community growth and content feedback.

3. Influencer & Creator Collaboration

Outreach & Management:

Identify, reach out to, and establish relationships with relevant micro/macro-influencers and content creators for collaboration and gifting programs.

Collaboration Content:

Work directly with influencers and creators to guide content creation, ensuring it meets brand standards while maintaining authenticity.

4. Strategy & Analysis

Performance Insight:

Track content performance metrics (views, engagement, saves, CTR, conversion rate for paid ads) to identify winning concepts and refine the content strategy accordingly.

Feedback Loop:

Implement a rapid feedback loop, translating ad performance data provided by the Paid Ads Manager into new creative hypotheses and content concepts.

Qualifications & Skills

Experience:

3+ years of hands-on experience as a Content Creator, Social Media Specialist, or similar role, specifically within a fast-paced, direct-to-consumer (DTC) or e-commerce environment.

Video Production Mastery:

Expert proficiency in shooting and editing short-form video content using mobile devices and professional editing apps (e.g., CapCut, VN, InShot) and/or desktop software (e.g., Adobe Premiere Pro).

Aesthetic & Brand Sense:

A strong visual eye and deep understanding of luxury brand aesthetics, capable of creating content that is both high-quality and culturally relevant.

Self-Starter:

The ability to work independently, manage multiple projects simultaneously, and deliver results in a lean team structure.

Platform Expertise:

Deep, current knowledge of best practices, algorithms, and emerging features for TikTok, Instagram Reels, and YouTube Shorts.
Job Type: Full-time

Pay: 30,000.00-35,000.00 per year

Benefits:

Employee discount On-site parking
Application question(s):

We need content for a new paid ad targeting users who prefer unique, niche fragrances over mass-market scents. Describe, step-by-step, the concept, equipment, and editing style you would use to create a 15-second TikTok/Reel that achieves a high Click-Through Rate (CTR). Focus on the first 3 seconds and the Call-to-Action (CTA). Our budget for a new content shoot is minimal. How would you identify, vet, and approach a micro-influencer or model in the luxury/fragrance niche to collaborate on five pieces of short-form content while keeping costs low? Outline your compensation proposal and the deliverables you would require. Imagine you launch two new content variations for paid ads: Variation A has a high CTR but a low Conversion Rate, and Variation B has a low CTR but a high Conversion Rate. As the content creator, what are your next three immediate actions to address this and improve the overall campaign performance?
Work Location: In person