Job Description

Job Title:

Digital & Content Specialist

Reports To:

Head of Marketing

Location:

Aqualla, Newtownards

Salary:

30-32k

About the Company

Founded in Newtownards, we proudly serve bathroom retailers across Ireland and the UK. While we operate within the broader mid-market interiors sector, our brand is positioned in a more specialist space - offering a curated, design-led product range backed by personal service and trusted partnerships.

We are recruiting for a Digital & Content Specialist to lead the day-to-day presence of our brands across social, email, and web platforms.

Role Overview:

Reporting to the Head of Marketing, you'll bring together visual, written, and multimedia content to drive engagement across digital channels, with a particular focus on steady, high-quality delivery that supports retail, consumer, and brand-building goals.

This is a hands-on, collaborative role - ideal for someone who enjoys bringing stories to life through visual and audio content, while keeping a close eye on content performance and brand alignment.

Key Responsibilities

Digital Content & Social Media

Plan, schedule, and publish consistent content across Instagram, LinkedIn, Facebook, Pinterest, and YouTube Work with the team to develop a steady supply of brand-aligned and consistent digital content, including imagery, graphics, audio, and video Collaborate with the Head of Marketing to align content with wider brand strategy and campaign messaging Stay up-to-date with platform updates, content trends, and emerging formats to ensure the brands remain relevant and innovative

Email Marketing

Build and manage email campaigns via Mailchimp Segment audiences and align sends to campaign goals and product launches Collaborate with team on messaging, visual layout, and calls to action Report on campaign performance and suggest areas for optimisation

Website & CMS

Create and update pages in Craft CMS (training can be provided) Work with internal teams and external developers on content updates and formatting needs, ensuring brand consistency

Visual, Design & Audio Production

Create and edit video, photography, and digital visuals for use across campaigns, social media, email, and web Adapt design templates or create new layouts in Canva or Adobe tools that align with brand guidelines Capture and edit content from events, showrooms, and behind-the-scenes brand moments Liaise with colleagues, retailers, and external partners to source or create visual and audio materials Maintain a growing library of multimedia assets for internal and external use Identify equipment/software needs and recommend upgrades as needed to ensure quality

Reporting & Campaign Support & Insight

Track content engagement across platforms and report monthly on performance Use analytics and user data to refine content direction and digital strategy Feed insights directly to the Head of Marketing and contribute to quarterly content reviews Assist in coordinating campaign timelines and rollouts across social, email, and web Work alongside the Head of Marketing and Marketing Executive to support integrated campaign delivery across brands

Campaign & Brand Collaboration

Work alongside the Marketing Executive to deliver campaign content Contribute to integrated digital communications plans Support product launches, promotions, and retailer-led content needs Provide digital support internally and externally, including event content capture Maintain and organise shared digital asset libraries for internal and partner use

Skills & Experience

Essential Criteria

2+ years in a digital content or marketing role Experience with social media content planning, creation, and publishing for business Can demonstrate strong writing and content editing skills with a good feel for tone and audience Proven photography, video, and audio content creation skills, including basic video editing Strong working knowledge of Canva and/or Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) with an ability to create polished, on-brand visuals Familiarity with CMS platforms (Craft experience a bonus) Experience with email marketing platforms (e.g. Mailchimp, including building campaigns, audience segmentation, and performance tracking

Competencies

Analytical mindset - able to interpret performance data and apply learnings Organised, proactive, and confident working across multiple priorities A passion for design-led brands, interiors, or lifestyle products is a plus

How to Apply

Please send your CV, a short portfolio of social/email/web content examples, and a short note about why this role appeals to you. If you have examples of video, photography, or multimedia content - even better. Our email is: careers@aquallabrassware.com

Job Type: Full-time

Pay: 28,000.00-32,000.00 per year

Benefits:

Company events Company pension Employee discount Free parking Health & wellbeing programme On-site parking Sick pay
Work Location: In person