Job Description

Appointment:

Digital Growth Manager - Paid Search

Position:

Permanent

Location:

Hybrid, 2-days per week in Rosyth (KY11 2UT)

Reporting Line: Head of Digital Growth

Job Overview:

We're looking for a highly motivated and data-driven Digital Growth Manager to join our dynamic Growth team and lead our in-house Paid Search initiatives. This is an exciting opportunity for someone with around 3-4 years of hands-on experience in Google Ads & Microsoft Ads to make a significant impact on our customer acquisition and growth initiatives. You'll be planning, executing, and optimising campaigns across our search channels, helping us reach even more pet parents and continue on our mission to get 1 million pets onto raw food.

Tasks and Accountabilities:

Campaign Management:

Execute and manage paid media campaigns across pay-per-click channels, primarily Google Ads and Microsoft Ads. You will be the key stakeholder for Google and Microsoft Ads ecosystems, including but not limited to, search ads, shopping ads, and Performance Max Make a significant contribution to the development of performance marketing strategies to drive customer acquisition, engagement, and retention. Conduct keyword research, audience targeting, and ad creative development.

Optimisation & Analysis:

Monitor campaign performance daily, identifying trends and opportunities for optimisation to maximise new customer volumes within our target CPA, and conversion rates. Conduct A/B testing on elements such as ad creatives, landing pages, and bidding strategies. Utilise Google Analytics (GA4) and other analytics tools to analyse website performance and user behaviour post click, translating data into actionable insights.

Reporting & Insights:

Build and maintain performance dashboards (e.g., Google Looker Studio) to provide clear and concise reports on campaign performance. Provide weekly and monthly reports, presenting findings and recommendations to the Head of Digital Growth and wider Growth team.

Key Attributes:

Approximately 3-4 years of direct, hands-on experience in performance marketing, in an in-house or agency setting. Proven experience managing and optimising campaigns on performance marketing platforms (Google Ads & Microsoft Ads) Solid understanding of key performance marketing metrics (e.g., CPC, CTR, CAC, CVR, LTV) Proficiency in Google Analytics (GA4) for data analysis and reporting. Understanding of incrementality and attribution methodologies to ensure campaigns are driving maximum business value. Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. Highly organised with a keen eye for detail and the ability to manage multiple tasks simultaneously. A proactive and curious mindset, eager to learn and experiment with new strategies. We're looking for someone with a genuine passion for digital marketing, who is excited by the prospect of directly impacting business growth through effective use of paid media.

Your additional package features:

Life assurance, 3x annual salary. Enhanced maternity/paternity pay. Company sick pay. Free on-site parking. Free Snacks/Drinks An additional life event day off when you move home, get married, welcome a child/grandchild, or get a new pet. Company social events throughout the year. Discounts on products.

Salary:

Competitive

About Bella & Duke

At Bella & Duke we champion pet health and wellbeing, challenging the status-quo so that pet-centred, species-appropriate nutrition becomes the natural choice for every pet owner. We're pet people and know that pets are always by our side, through thick and thin, making our lives better. Our pets have always been right by us, it's time we do right by them too.

With a vision for improving overall pet health and wellness, we focus on nutrition and pet behaviour and supporting pet owners to give their pets the happy, healthy, and long life that they deserve. Our passion for wellness extends to our employees too. With shared values, ethos, and culture, we have created a workplace for both our employees and their pets that focuses on wellbeing as well as ambitious growth.

If you feel you have the skills and knowledge required to fulfil this role, we'd love to review your application at: https://system.citrushr.com/Job?uid=awzxjxntizsyrhqefhys

Job Types: Full-time, Permanent

Pay: From 43,000.00 per year

Benefits:

Company pension Discounted or free food Employee discount Enhanced maternity leave Enhanced paternity leave Free parking Life insurance On-site parking
Work Location: Hybrid remote in Dunfermline KY11 2UT