At Last Events is a leading creative agency specialising in visually impactful displays, placemaking, signage, and props for a wide range of venues, retail environments, events, and celebrations. With a wealth of experience across design, manufacturing, and installation, our talented team brings ideas to life in the most imaginative and striking ways.
Role Overview
We're on the lookout for a skilled Digital Marketing Specialist with a strong focus on paid media to join our growing team. You'll be responsible for managing and optimising paid advertising campaigns across platforms such as Meta (Facebook & Instagram), YouTube, TikTok, LinkedIn, and Google Ads.
This role will support both the core At Last Events brand and our music events division, playing a key part in driving awareness, engagement, and ticket sales through strategic, data-driven campaigns. Alongside paid media, you'll also contribute to broader digital marketing activity, ensuring a consistent and engaging online presence.
Key Responsibilities
Plan, manage and optimise paid advertising campaigns across Meta, YouTube, TikTok, LinkedIn, and Google Ads
Monitor and report on campaign performance, delivering actionable insights to maximise return on investment
Develop targeting strategies and test variations in creative and messaging
Work closely with the creative team to brief and review ad content and assets
Create and post engaging content across social media and digital platforms to support campaigns and brand activity
Plan, design, and execute email marketing campaigns to promote events, drive engagement, and nurture audience relationships
Manage email marketing calendars, segment mailing lists, and ensure GDPR compliance
Support organic digital activity including website updates and community engagement
Produce regular performance reports using tools such as Google Analytics, Meta Business Suite, and email platform dashboards
Stay up to date with digital trends, platform updates, and industry best practices
Assist in shaping and executing campaign strategies across the events calendar
Skills & Experience
Proven experience managing paid advertising campaigns across multiple platforms
Strong knowledge of key digital marketing metrics (CPC, CTR, ROAS, CPM, etc.)
Confident using digital tools such as Google Ads, Meta Ads Manager, and Google Analytics
Excellent attention to detail and ability to write engaging, persuasive copy
Experience within the events or live entertainment industry is a bonus
Understanding of conversion tracking and basic landing page optimisation
Ability to manage multiple campaigns and priorities simultaneously
Creative thinker with a performance-driven mindset
Desirable Skills
Experience with email marketing platforms and CRM tools
Knowledge of SEO principles
Competence using tools like Canva or Adobe Creative Suite
Basic video editing ability for social platforms like TikTok and Instagram Reels
Why Work With Us?
Join a passionate, creative team working on innovative events and live experiences
Opportunities for growth and development within an exciting industry
Flexible working options
Regular involvement in events and industry networking opportunities
Job Type: Full-time
Pay: 30,000.00-40,000.00 per year
Additional pay:
Performance bonus
Benefits:
Company events
Company pension
Free parking
On-site parking
Application question(s):
Do you have the right to work in the UK?
Experience:
Digital marketing: 4 years (preferred)
Work Location: In person
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