Job Description

Digital Marketer

Location: Godalming, Surrey, UK (Hybrid)

Job Type: Full time

Company introduction:

Highlight is an established SaaS platform vendor selling its Highlight Service Observability Platform to network service providers and businesses around the world. Our award-winning, cloud-based solution provides unrivalled visibility and actionable insights across multi-vendor network environments, empowering organisations to optimise performance, drive efficiency, and foster transparent communication.

The company operates in a B2B space that requires a multi-touch, multi-layered marketing approach that caters to multiple personas within its target companies, which can vary in size. Deals can involve multiple different organisations at once, which requires carefully targeted messaging for each involved party.

Job Role:

As a Digital Marketing Specialist at Highlight, you will drive online content promotion and lead generation for our SaaS platform targeting B2B clients. You'll manage and optimize social media channels, paid advertising (LinkedIn, Reddit, Google Ads), and outbound email campaigns to grow and engage our audience.

Reporting to the Marketing Manager, the role requires collaboration with the Business Development and Product teams to develop and refine an ongoing outbound online and email marketing strategy. The goal of this role is to create and continuously improve the online lead generation funnel, apportioning a set advertising budget, actively managing the execution of activities and reporting on results.

Key Responsibilities:

Create and schedule engaging social media posts Manage and optimize paid social campaigns within budget Build and segment target audiences for campaigns Execute regular outbound email marketing Track and report on email campaign results Research and establish presence on new social channels Engage in relevant online communities and forums Collaborate with business development to identify and hand off high-potential leads
Collaborate with the Marketing Manager to

Refine messaging Request supporting collateral and longer-form content Coordinate online and email messaging to align with other marketing activities

Required skills:

Social media management LinkedIn paid advertising Google search ads PPC management Email marketing Short-form copywriting Adobe creative suite proficiency CRM use and management Microsoft office proficiency
Job Type: Full-time

Pay: 25,000.00-35,000.00 per year

Benefits:

Casual dress Company events Company pension Cycle to work scheme Free parking On-site parking Private medical insurance Work from home
Schedule:

Monday to Friday
Application question(s):

Do you currently reside in the UK?
Education:

A-Level or equivalent (preferred)
Experience:

Digital marketing: 2 years (required)
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Godalming GU8 6LB

Application deadline: 26/05/2025