to manage online marketing and content creation across our two hotels. The successful candidate will be responsible for building a strong digital presence, driving online engagement, supporting sales and events campaigns, and ensuring our websites are optimised, engaging, and user-friendly. This role requires a blend of analytical skills, creativity, and leadership to drive our marketing initiatives and enhance our online presence.
Duties
Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic.
Manage SEO efforts to improve organic search rankings and optimise website content.
Oversee project management for various marketing campaigns, ensuring timely delivery and adherence to budget.
Create engaging content for websites, blogs, social media, and email marketing campaigns, utilising strong copywriting skills.
Utilise Adobe Photoshop for graphic design needs related to digital content.
Maintain and update the company website using WordPress, ensuring all information is current and relevant.
Manage Google Ads campaigns to maximise ROI through effective targeting and ad copy.
Conduct thorough analysis using Google Analytics to track campaign performance and make data-driven decisions.
Develop and execute social media management strategies across various platforms to engage with our audience.
Collaborate with B2B clients to understand their needs and tailor marketing strategies accordingly.
Prepare presentations using Microsoft PowerPoint for internal meetings or client pitches.
Utilise Microsoft Excel for data analysis, reporting, and tracking marketing metrics.
Demonstrate excellent communication skills in all interactions with team members, clients, and stakeholders.
Requirements
Proven experience in digital marketing with a strong portfolio demonstrating successful campaigns.
Proficiency in SEO techniques and tools, along with experience in Google Ads management.
Strong project management skills with the ability to prioritise tasks effectively.
Familiarity with Adobe Photoshop for creating visual content is highly desirable.
Experience using WordPress for website management is essential.
Excellent analytical skills with a solid understanding of Google Analytics for performance tracking.
Strong copywriting abilities with experience in crafting compelling content for various platforms.
Knowledge of social media management tools and best practices is required.
Experience in B2B marketing is preferred, along with a solid understanding of the B2B landscape.
Exceptional organisational skills with the ability to manage time efficiently across multiple projects.
Proficiency in Microsoft Office Suite (Excel, PowerPoint) is essential.
Strong leadership qualities with the ability to work collaboratively within a team environment.
Excellent communication skills in English are required. If you are passionate about digital marketing and eager to make an impact within our organisation, we encourage you to apply.
Job Types: Full-time, Permanent
Benefits:
Canteen
Company events
Discounted or free food
Employee discount
On-site gym
On-site parking
Work Location: In person
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