Job Description

Law Lane Solicitors is a forward-thinking, Lexcel-accredited law firm based in London. We provide expert legal services across a wide range of practice areas, including immigration, conveyancing, litigation, and private client work.

We are now seeking a

Digital Marketing & IT Assistant

to join our growing team. This role is ideal for a creative, technically minded professional who can drive our digital presence, manage online campaigns, and support day-to-day IT operations across the firm.

The Role

You will be responsible for managing and optimising the firm's

digital marketing channels

(Google, Meta, LinkedIn, website SEO, etc.), supporting business growth through lead generation, and maintaining the firm's

IT infrastructure

and digital tools.

The role combines

marketing creativity

with

technical IT and analytical ability

-- ideal for someone with experience or passion for both areas.

Key Responsibilitie:

Digital Marketing

Plan, create, and manage

Google Ads (PPC)

and

Meta (Facebook/Instagram) Ads

campaigns. Conduct

keyword research

, manage ad budgets, and track conversions to optimise ROI. Develop and implement

SEO strategies

to improve website visibility and search ranking on Google. Create and manage engaging website content, blog posts, and landing pages (optimised for SEO). Manage the firm's social media presence (LinkedIn, Facebook, Instagram, X/Twitter). Analyse digital performance metrics using

Google Analytics

,

Google Search Console

, and Meta Insights. Collaborate with departments to promote legal services and publish relevant updates and news. Support digital branding, e-newsletters, client engagement campaigns, and online reputation management (Google Reviews, directories).

IT Support & Systems

Provide day-to-day

technical support

for staff (hardware/software/network issues). Assist with setting up new devices, emails, and accounts for staff using

Microsoft 365

and related tools. Manage website maintenance, updates, and integrations with third-party platforms. Support

LEAP case management system

and troubleshoot user issues. Liaise with external IT service providers when needed. Ensure cybersecurity best practices are followed (passwords, backups, updates). Maintain digital asset organisation and file security across cloud and local systems.

Key Skills & Experience

Bachelor's degree or diploma in

Digital Marketing, IT, Computer Science, or related field

.

1-3 years' experience

in digital marketing and/or IT support (law firm experience desirable). Proven experience managing

Google Ads (PPC)

and

Meta Ads Manager

campaigns. Strong knowledge of

SEO

,

Google Analytics

,

Google Search Console

, and

keyword tools

(e.g. SEMrush, Ahrefs). Experience in

website CMS platforms

(WordPress or similar). Basic understanding of

HTML/CSS

and

Google Tag Manager

is an advantage. Familiarity with

Microsoft 365

,

LEAP

, and general IT troubleshooting. Excellent written communication and attention to detail. Ability to multitask and prioritise work effectively. Proactive, organised, and a good problem solver with strong initiative.

Desirable

Graphic design or video editing experience (Canva, Adobe Creative Suite). Experience in

email marketing platforms

(Mailchimp, HubSpot, etc.). Understanding of

legal sector marketing

and compliance (SRA marketing guidelines). Experience managing

Google Business Profile (GBP)

and

local SEO

.
Job Types: Full-time, Permanent

Work Location: In person