Job Description

Digital Marketing Assistant

- Japanese Head Spa Co

Hours - Monday - Friday 9am - 5pm

30 Minute Break

Office - in person only,

NO HYBRID

available

Location - Tunbridge Wells - High Brooms

Salary - 25,000 start rising to 30,000 after probation based on performance

About Japanese Head Spa Co.

Japanese Head Spa Co. is a leading global provider of Japanese head spa training, products, and equipment. We support salons, practitioners, and wellness businesses in delivering authentic Japanese head spa experiences worldwide.

We currently service clients across the USA, Canada, the UK, and Europe, with expansion underway into Australia and the UAE. Our business is built on premium service, long-term client relationships, and the principles of the art of Japanese head spa traditions and techniques through innovation of equipment, tools, products and first class branded accredited training.

Position Summary

We are seeking a creative and driven

Digital Marketing Assistant

to join the Japanese Head Spa Co. team.

This role plays a key part in delivering our marketing strategy across digital, web, print, and experiential channels. You will support content creation, website management, branding, customer engagement, performance analytics, and event planning, helping to ensure a consistent and compelling brand presence across our international markets.

A strong eye for design, proven website management experience, and an appreciation for Japanese-inspired aesthetics are essential. This is an exciting opportunity for someone passionate about global marketing, beauty, and holistic wellness to grow with a rapidly expanding brand on an ambitious growth trajectory.

Key Responsibilities

Digital & Content Marketing

Manage, schedule, and share engaging content across all social media platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, X, and Snapchat. Produce high-quality written, photo, and video content that reflects our global brand voice and minimalist Japanese-inspired visual identity. Monitor social media engagement, trends, and competitor activity across international markets to refine strategies and identify opportunities for sales leads. Share content in relevant groups and communities to support brand awareness and generate potential sales opportunities. Write and design newsletters, blogs, promotional materials, and client-facing content such as leaflets, brochures, instruction manuals, and guides. Develop and implement launch plans and content timelines for new products, equipment, and tools, while continuing to promote key hero items consistently.
Website & Online Presence

Maintain and update website content, including blogs, service information, booking pages, and product listings on all country's websites Collaborate with global web and development teams to implement updates, troubleshoot issues, and enhance user experience Ensure all international digital platforms (Google Business, Yelp, Tripadvisor, etc.) are accurate and aligned with brand standards Assist with SEO improvements, performance tracking, and Google Analytics reporting for all countries websites
Campaigns & Promotions

Support planning and execution of seasonal marketing campaigns, spa promotions, and global collaborations Develop branded collateral such as in-store signage, brochures, and digital marketing assets Assist in influencer outreach, brand partnerships, and community collaborations in key international markets
Branding & Visual Identity

Uphold brand guidelines to ensure all materials reflect the brand that defines our global identity throughout all countries social media and websites Support the planning and coordination of photoshoots and video sessions (including behind-the-scenes and client testimonial content)
Events & Client Engagement

Help organize and promote exhibitions, events, product launches, pop-up experiences, and wellness activities for all countries Assist with RSVP management, giveaways, and post-event follow-up communications
Administrative & Team Support

Maintain the marketing calendar, content plan, and campaign tracking documents for all countries Coordinate with the spa front desk and treatment teams to collect feedback, testimonials, and content opportunities Manage promotional inventory and ensure all marketing materials are current and consistent

Required Qualifications

Degree or diploma in Marketing, Communications, Web Design, or a related field. Minimum of 2 years' experience in a marketing or website management role, preferably within the beauty, wellness, or hospitality industries. Proven experience managing and updating websites using CMS platforms (e.g., WordPress, Squarespace, Wix, Shopify); experience with WordPress and Elementor is a strong advantage. Experience managing a CRM system, preferably Monday.com. Strong writing and storytelling skills with a global perspective, ensuring content resonates across multiple international markets. Proficiency with social media and creative platforms, including Canva, Google Workspace, and Mailchimp (or similar tools). Skills in photography, videography, or graphic design are highly desirable. Highly organized, self-motivated, adaptable, and able to take initiative. Ability to work flexible hours when required (e.g., events, exhibitions, or content shoots). Genuine interest in global marketing trends and cross-cultural communication to effectively engage with diverse international audiences.
Job Type: Full-time

Pay: 25,000.00-30,000.00 per year

Benefits:

Employee discount Free parking
Application question(s):

Expected Start Date (if successful)?
Experience:

Digital marketing: 2 years (required)
Location:

Royal Tunbridge Wells TN2 3DH (preferred)
Work Location: In person