Job Description

Digital Marketing Assistant

The Swan Hotel & Spa, Newby Bridge, Lake District

Hybrid working: 3 days in-office, 2 days from home

Role Overview

Are you bursting with ideas, obsessed with the details, and happiest when you're bringing creative plans to life? We're on the lookout for a

Marketing Assistant

to join the team at

The Swan Hotel & Spa

and help us share everything that makes our hotel, spa and experiences so special.

Working closely with our Marketing Manager, you'll play a hands-on role in delivering marketing that inspires guests to book, visit and fall in love with The Swan. From keeping our website up to date and on-brand, to creating engaging email campaigns and supporting seasonal promotions, you'll be involved in a broad mix of activity across the hotel, spa, events and dining.

No two days here are the same. One minute you might be helping plan a campaign for a spa launch or family break, the next you'll be liaising with internal teams, external agencies and creative partners to make sure everything runs smoothly and looks brilliant. You'll also have the chance to support award entries -- helping us shout about our successes on a national stage and build your skills in brand storytelling and results-led writing.

This role is perfect for someone who's organised, creative and eager to grow their marketing career in a fast-paced hospitality environment. If you love coming up with ideas, enjoy seeing your work make a real impact, and want to be part of a friendly, passionate team then we'd love to hear from you.

Key Responsibilities

Website & Digital Content

Keep the hotel website up to date with the latest packages, offers, events, and seasonal content Upload, edit, and manage content using WordPress, ensuring accuracy, consistency, and a strong brand tone Support the creation of landing pages and digital content to support campaigns and promotions

Email Marketing

Create engaging, well-thought-out email campaigns designed to drive bookings and revenue Assist with building, scheduling, and analysing email campaigns using Campaign Monitor Ensure email content is on-brand, targeted, and aligned with wider marketing activity

Internal & External Liaison

Work closely with internal teams including events, spa, food & beverage, reservations, and front-of-house to gather information and coordinate campaigns Liaise with our social media manager to ensure messaging is consistent across all channels Support communication with external agencies including PR, digital, design, and web partners

Reporting & Analysis

Produce detailed and accurate reports on website performance, email campaigns, and other digital activity Track campaign performance and support the Marketing Manager with insights and recommendations Maintain marketing trackers, calendars, and campaign documentation

Events, Promotions & Awards

Support the promotion of hotel events, weddings, spa offers, and seasonal campaigns Work closely with the events team to ensure promotions are launched on time and communicated effectively Assist with coordinating creative assets and campaign timelines Support the research, writing, and submission of award entries, gathering information and results from across the business

General Marketing Support

Provide day-to-day support to the Marketing Manager across a variety of projects Help ensure brand consistency across all marketing touchpoints Carry out competitor research and keep up to date with market trends Support ad-hoc marketing tasks as required

Skills & Experience

Essential

Strong written communication skills with excellent attention to detail Highly organised, with the ability to juggle multiple tasks and deadlines Confident working with a range of teams and stakeholders A genuine interest in marketing, hospitality, and customer experience A proactive, positive attitude and willingness to learn

Desirable (but not essential - training will be provided)

Experience using

WordPress

Experience with

Campaign Monitor

or similar email marketing platforms Experience or interest in copywriting, storytelling, or award writing Basic understanding of digital marketing or content management Experience in hospitality, tourism, or a customer-focused role

Working Pattern

Hybrid role:

3 set days in the office at The Swan Hotel & Spa, Newby Bridge

,

2 days working from home

Occasional flexibility may be required around events, deadlines, or key campaign launches

Why Join Us

Hands-on experience across all areas of hotel marketing Work in a luxury boutique hotel and spa in the heart of the Lake District Supportive, collaborative environment with training and development provided A varied, creative role where you can see the impact of your work Complimentary use of our on-site Health Club and leisure facilities Generous discounts on our award-winning spa
Job Types: Full-time, Permanent

Benefits:

Company pension Discounted or free food Employee discount Free parking On-site gym On-site parking
Work Location: Hybrid remote in Ulverston LA12 8NB