Job Description

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Digital Marketing Exec, Children in Need

Job Requisition ID: 30604
Job Closing Date: 17 October 2025
Salford, GBR, M50 2QH
JOB DETAILS
JOB BAND: C
CONTRACT TYPE: Fixed-Term Contract, Part Time till 31/01/27 (28 Hours, Parental Leave)
DEPARTMENT: BBC Children in Need
LOCATION: Salford - Hybrid
SALARY RANGE: 28,000 - 36,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
BBC Children in Need believes that every child should have the chance to thrive and be the best they can be. Our digital marketing team helps enable this through our social, email and website channels. This Digital Marketing Executive role will lead on our year round storytelling content. They will be responsible for monitoring, planning and delivering consideration content year-round to boost understanding, love, trust and relevance amongst our audience.
WHY JOIN THE TEAM
Managing a multi-disciplinary team of experts from across the charity, this is an opportunity to own a year-long project in its entirety with a real focus on the stories of the children we support for our well-loved charity brand. You will gain a wide range of experience including working with colleagues across consumer research, video production and editing, graphics production and social media engagement. You will be supported by our small and approachable digital marketing team in a creative and fun environment
YOUR KEY RESPONSIBILITIES AND IMPACT:

• Management of inter-disciplinary project team to develop and manage a year round digital content calendar across web, social and email
• Turning our supporter insight, sector facts and statistics and the stories of children we support into creative digital marketing content in collaboration with in-house design and video production teams
• Website content creation and maintenance using Wordpress CMS
• Email content creation and send using DotDigital email marketing platform
• Social media content creation, scheduling, posting and community management across meta platforms, X, Linkedin and Youtube
• Project reporting using digital marketing reporting tools

YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:

• Experience of website and email marketing platforms, such as Wordpress and Dotdigital or equivalents
• Experience of creating content, uploading and scheduling and managing a community on social platforms- Meta,X, Linked-In, Youtube, for a charity.
• Experience of taking a diverse range of source material (research, sector insight, statistics, individual's stories) and combining them into creative and engaging digital marketing content
• Experience of project managing a multi-disciplinary team within a charity organisation to develop and deliver a year long digital marketing content calendar to tight deadlines.
• Experience using insight and reporting tools (consumer research reports, web, email social analytic tools) to optimise marketing content.

If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact:
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Life at BBC
Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis.
Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:
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Skills Required