Job Description

Hastings Hotels is a family owned, luxury hotel group based in Northern Ireland.


We value our people. It's our people who provide the excellent experience we offer to all our guests. When we work together we can do amazing things.


We are seeking an experienced and ambitious Digital Marketing Executive to lead and elevate Hastings Hotels' digital presence.


Under the inspiring leadership of our Head of Marketing, Matt Roberts, you will develop and implement insight-focussed strategies to grow our digital platforms, guest engagement and deliver exciting content that tells the Hastings story in a multi-tone approach.


This is a key role within the team to maximise platform efficiency and success to deliver best-in-class output. The Digital Marketing Executive also oversees the processes and strategy for all content initiatives. The successful candidate will implement a data-first approach using analytics tools to inform decisions and optimise posting and targeted advertising based on audience behaviour. Exceptional organisational skills are required to own the day-to-day planning and publishing operations of social media and email channels. They will have an excellent understanding of social media best practices, channel optimisation, and current trends.


You can expect to work 35 hours per week (excluding breaks), Monday to Friday.


Typical shift patterns are 9am to 5pm.


The salary for this full-time position starts from 30,000


We offer a range of benefits including free staff meals, employee discounts, 29 days holiday plus your birthday and opportunities for career progression and development. Find out more about our employee benefits here.


The company reserves the right to apply enhanced short-listing criteria.


To find out more about Hastings Hotels and what our company offers please visit Hastings Hotels Careers


Hastings Hotels is an Equal Opportunities Employer.

About The Role

Working with the Head of Marketing to ensure successful delivery of the group's marketing plans Managing and leading all Hastings Hotels social media channels Design, publish and write copy for all social media posts Developing and updating content calendars for social media in line with commercial plans Track performance, analyse data and form actionable insights to optimise content Monthly budget management for paid social advertising Develop paid social media strategy to enhance business results Adhere to the company's tone of voice and brand guidelines Leading the organisation's photography & videography shoots Updating the group's internal branding portal Creating short form video content Managing email campaigns across the group Develop and update content plans for email campaigns Copywriting for blogs Managing and updating listings on third party sites Collaborate with the wider Marketing team to plan and develop engaging content to meet business and brand objectives Work with all departments to help support marketing/social media requirements Managing and updating content for the group's websites Stay up to date with the latest industry/platform trends

About You:

Skilled in Canva and Adobe Suite Keeps up with new trends to engage with audiences Work in a fast-paced environment Familiar with web design Familiar with Google Analytics

Required Criteria

Honours degree in marketing, communications or similar, 2.1 or above Experience of managing multiple social media accounts in terms of paid promotion and organic posts High level of editing and copywriting skills, with meticulous attention to detail, demonstrating creative writing and grammar skills Experience of analysing digital activity Proficient in using tools such as Google Analytics, Meta Ads Manager, Email CRM System

Skills Needed

Advertising Management, Multi-channel Communications, Digital Marketing and Advertising Skills, Analytical Packages

About The Company

Hastings Hotels owns and operates six hotels in Northern Ireland, with over 1,000 bedrooms, one stand-alone grill bar/restaurant and a luxury spa. From city centre buzz to seaside resort, each outlet has a distinctive personality and market positioning. Over 50 years this family owned business has successfully earned its identity and in a crowded market place because we place quality at the heart of what we do. Quality in the design of our properties and their upkeep. Quality in the local sourcing of the food and drink we offer our guests. And quality in our people, people with personality, attention to detail, and a desire to develop their careers with us.

Company Culture

Our guests remember small details. The open fires in the front hall. The supremely comfy beds. The fabulous breakfast... and the interactions they had with our staff.


It is more important that you have the correct behaviours and attitude than every last qualification... we can help you attain that. We place great attention on recruitment, induction, and integrating you into your department, your hotel, and the Group.


We want you to think about how you want to develop your career with us, and we promise to do what we can to help you on that journey.


As a result, we are proud to have some of the best staff retention levels in the hospitality industry.

Company Benefits

We offer a range of benefits including free staff meals, cash and credit card tips, employee discounts, 29 days holiday plus your birthday and opportunities for career progression and development.


Vacation, Paid time off, Retirement plan and/or pension, Employee development programs, Employee discounts, Cycle to work, Competitive salary, Event tickets, Preferential room rates, Family and friends rates, Discount on meals purchased , Discount on spa treatments or products, Long service recognition, Free meals during shifts, Free parking or Discounted parking , Employee Assistance Scheme, Wellbeing Scheme, Social Opportunities, Employee of the Month

Salary

30,000.00 per year