Job Description

POSITION:

Digital Marketing Executive

HOURS:

Full time, 40 hours per week with flexibility required around weekend and evening work.

BASE:

Bailies Coffee Roastery, Belfast

REPORTS TO:

Sales & Marketing Manager

The Role

As we continue to grow our business, we have new and exciting opportunity for a talented and enthusiastic digital marketing specialist to join our team.

The Digital Marketing Administrator will be tasked with improving digital marketing activities for Bailies Coffee Roasters. The role will be responsible for growing the brand online through driving traffic to the website, improving conversation rates, and improving the overall SEO on our website. Reporting to the Sales & Marketing Manager, this position will have responsibility for the online presence, SEO, website performance and general marketing activities.

KEY RESPONSIBILITIES AND DUTIES OPERATIONAL RESPONSIBILITIES

Deliver the digital marketing strategy alongside the wider marketing team, ensuring results are reflective of the overall company ambition.

Manage the ongoing maintenance of the website.

Create new online marketing content.

Optimise the website for the best user experience, monitoring and evaluating results and making recommendations for improvements/change.

Plan, create and implement PPC campaigns.

Take ownership of the Bailies SEO activity.

Input and assist with creative campaigns and content.

Manage and/or report any suspicious activity on any of the Company used platforms.

Provide reports to the Sales & Marketing Manager as required.

GENERAL

Promote the company positively at all times through the company values and strive to maintain and build upon the excellent reputation of the company. Conduct yourself in a trustworthy, reasonable and responsible manner when undertaking your duties. Promote a good and harmonious working environment where all are treated with respect and dignity and in which no form of intimidation or harassment is tolerated. Abide by all company policies and procedures and ensure that these are implemented in the area of responsibility. Within the context of the post, ensure full compliance with company health and safety requirements. Participate in staff development and training events. Any other duties deemed necessary with the postholder competency to ensure the effective operation of your role within the company.

Essential Criteria:

Digital marketing experience.

Proficient with Google Ads

Experience with SEO software

Experience with Shopify or similar software.

Great organisational, planning and time management skills and good intuition.

Flexible, with the ability to multi-task.

Resourceful with a logical and methodological approach to problem solving.

Desirable Criteria:

Experience in a broadly similar industry.

A knowledge of specialty coffee.

Experience using Semrush software.

Job Type: Full-time

Pay: 24,420.00-28,000.00 per year

Benefits:

Company pension Employee discount On-site parking Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Belfast BT9

Application deadline: 10/08/2025
Reference ID: Bailies Coffee Roasters - Digital Marketing Executive