Job Description

Are you a dynamic and results-driven Marketer with a passion for understanding markets and crafting compelling narratives? We're seeking an enthusiastic individual to lead our marketing efforts, elevate our brand, and significantly boost our online presence.

About the Role:

This is a pivotal role for a proactive Marketing Manager who will be instrumental in shaping our brand identity, expanding our reach, and driving engagement. You will be responsible for a diverse range of activities, including:

Market & Trend Identification:

Proactively researching and identifying emerging trends, key insights, and opportunities within our niche market to inform our marketing strategy.

Software Documentation & USP Showcase:

Collaborating with internal teams to create clear, concise, and engaging documentation about our software, effectively highlighting its

unique selling points (USPs)

and benefits to our target audience.

Brand & Image Enhancement:

Taking a leading role in refining and enhancing our

brand image and identity

, ensuring consistency and strong recognition across all platforms.

Online Presence Boosting:

Developing and executing strategies to significantly improve our online visibility and engagement across various digital channels.

Content & Engagement:

Leading our

social media strategy

, planning and deploying effective

email newsletters

, and crafting compelling content by researching trending topics and industry news to put us in front of the right people.

Performance Analysis:

Monitoring, analyzing, and reporting on the performance of marketing campaigns, using data to inform future strategies and demonstrate ROI.

Team Collaboration:

Working closely with our part-time UI/UX Designer and Journalist to ensure seamless execution of marketing campaigns and consistent brand messaging.
What We're Looking For

Demonstrable experience in identifying market trends and translating them into actionable marketing strategies. Good understanding of digital marketing channels, including social media, email marketing, SEO, and content marketing. Exceptional written and verbal communication skills, with a strong ability to craft compelling narratives and clear documentation. Proficiency in marketing automation tools, analytics platforms, and social media management tools. Strategic thinker with a creative mindset and a proactive approach to problem-solving. Highly organised, detail-oriented, and able to manage multiple projects and deadlines effectively. A genuine interest in our niche industry and a desire to become an expert in its trends.
What We Offer

The opportunity to build and lead our marketing function from the ground up. A chance to significantly impact our brand image and online presence. A collaborative and supportive work environment. Potential for hybrid working options after a successful probation period. Opportunities for professional development and growth.
Job Type: Full-time

Pay: 25,000.00-28,000.00 per year

Additional pay:

Bonus scheme Performance bonus
Benefits:

Casual dress Company events Company pension Free parking On-site parking Unlimited paid holidays Work from home
Schedule:

Monday to Friday
Work Location: In person