Job Description

Sportsman Gun Centre Limited is excited to present an excellent opportunity for a Digital Marketing Executive at our Exeter based head quarters. This full-time permanent role offers the successful applicant the chance to be part of our I.T and Marketing Team, creating content and driving sales for one of the industry's leading Retail and Distribution companies.

The Role

We're looking for a talented and driven Communications & Social Media Marketeer to join our team. This is a dynamic role for someone who can combine strategic thinking with hands-on content creation, brand stewardship, and a keen eye for emerging trends.

Key Responsibilities

Strategic Planning

Develop and execute comprehensive communication strategies to support business goals and objectives. Build and manage a content calendar that integrates seamlessly with marketing and PR campaigns. Proactively suggest new avenues, platforms, and technologies to enhance our communications approach.

Content Creation

Produce high-quality, compelling content for multiple platforms, including social media, email marketing, and other marketing channels as required. Oversee the creation of multimedia content such as videos, infographics, and presentations. Assist with email marketing and delivery, coordinating with the team to ensure schedules are followed and deadlines are met.

Brand Management

Ensure all communications reflect our company's tone of voice and adhere to brand guidelines. Monitor and manage the company's online presence and reputation. Conduct brand audits and quality checks, providing recommendations for improvement. Support the print team to maintain brand consistency across all outputs.

Influencer Management

Manage influencer relationships and oversee the content they produce. Research and recommend new influencer partnerships to broaden our reach and engagement.

Crisis Management

Develop and implement crisis communication plans in collaboration with senior management.

Analytics & Reporting

Measure and analyze the effectiveness of communication strategies and campaigns. Provide monthly performance reports on managed channels, presenting key insights to senior management. Use data-driven insights to refine and improve future communication strategies. Monitor competitors, identifying opportunities where we can excel.

Desirable Interests

Experience or interest in shooting sports would be beneficial, but note essential.
Job Types: Full-time, Permanent

Pay: From 30,000.00 per year

Benefits:

Company pension Cycle to work scheme Employee discount On-site parking
Ability to commute/relocate:

Exeter EX2 5GL: reliably commute or plan to relocate before starting work (required)
Experience:

Digital marketing: 2 years (required)
Work authorisation:

United Kingdom (required)
Work Location: In person