Job Description

Digital Marketing Executive (Maternity Cover) - 6-Month Fixed Term Contract

Location:

Midland Health, Edgbaston, Birmingham

Midland Health is a leading private GP and healthcare provider based in Birmingham, offering high-quality, patient-centred medical care. We are looking for a proactive, creative, and analytical Digital Marketing Executive to join us on a 6-month FTC with the potential for the role to become permanent.

If you're passionate about driving online growth, creating engaging content, and delivering measurable marketing results, we'd love to hear from you.

Your Role:

Online Advertising (PPC & Display)

Create, manage, and optimise paid campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn to achieve specific targets (e.g. increase website traffic, generate leads, and improve conversions). Continuously refine campaigns using A/B testing, keyword analysis, and budget optimisation to maximise ROI.

Content Marketing

Plan and produce engaging content for blogs, social media, email campaigns, and website pages. Collaborate with videographers and creative partners to develop high-quality visuals. Ensure consistent brand voice and messaging across all channels.

Social Media Management

Manage and grow Midland Health's social media presence on Instagram, Facebook, and LinkedIn. Engage with followers, respond to comments/messages, and nurture community relationships. Analyse engagement metrics to refine and improve content strategies.

Email Marketing

Design and distribute newsletters and promotional emails. Segment audiences for targeted and personalised communication. Track key metrics (open rates, click-through rates, conversions) to inform future campaigns.

Analytics and Reporting

Use tools such as Google Analytics and platform insights to monitor campaign performance. Produce regular reports on traffic, leads, conversions, and ROI. Provide data-driven recommendations for continuous improvement.

Design

Use Canva (or similar design tools) to create eye-catching digital assets for web, social media, and marketing materials. Maintain brand consistency and visual clarity across all outputs. Apply attention to detail to ensure every piece of content is on-brand and audience-focused.

What We're Looking For:

1+ years of experience in a digital marketing role (healthcare experience desirable but not essential). Strong understanding of PPC, content, and social media marketing. Excellent written and verbal communication skills. Creative thinker with an analytical mindset and strong attention to detail. Proficiency in Canva and familiarity with Google Analytics and CRM tools.

Why Join Us?

Competitive salary

- we value your expertise

Enhanced company sick pay & generous annual leave

- because your well-being matter

Opportunity to make a real impact in a growing healthcare brand

Collaborative and supportive working environment

Flexible working arrangements

While this is a full-time position, we are open to discussing flexible working arrangements.

If you're ready to take on an

exciting role in digital marketing

, we'd love to hear from you!

Job Types: Full-time, Fixed term contract
Contract length: 6 months

Pay: 25,000.00-28,000.00 per year

Benefits:

Company pension Employee discount Sick pay
Experience:

Digital marketing: 1 year (required)
Work Location: In person