Job Description

Why come and work with us?



WASHCO is a leading company who supply and distribute laundry equipment. We pride ourselves on high values, and our commitment to our staff and customers alike. We're passionate about what we do and it's important to us that we work responsibly; looking after our employees, supporting the communities we work in and minimising our impact on the environment. We support, develop and value our staff, giving them the opportunity to be the best they can be.



We feel hard work should be rewarded, that is why our employee benefits include:

Employee Discount (after a qualifying period) Generous Maternity and Paternity. An enhanced company pension scheme (subject to eligibility criteria). Generous holiday allowance calculated at 6.6 times your weekly contracted hours. Training and Development programs including fully funded apprenticeship opportunities. Support for community projects. Wellbeing support provided by the Retail Trust which is free to use for all our employees. Healthshield Cash Plan Life Insurance. Discounted Gym membership. Recognition for Long Service.

About the Role

We're looking for a dynamic and proactive Digital Marketing Executive to join our fast-paced team. You'll be hands-on managing multichannel digital campaigns. You'll be joining the company at a very exciting time, as we are leading our industry with the introduction of new technology and innovative solutions. We have fantastic stories to tell, and we're looking for your expertise to amplify our message and drive greater brand visibility. At WASHCO, we are always developing and innovating as we strive to be the best. We want your enthusiasm to mirror our focus so that you can make your mark, develop your skills, and progress your career in an exciting place to work.



Highlights of the role

Develop and execute captivating social media and email marketing campaigns that resonate with our target audiences to drive traffic to our website, generate leads and grow the brand. Own the functionality, performance, and evolution of the company websites (WordPress). Lead SEO/SEM strategies to drive qualified traffic and conversions. Produce and collaborate with our agency to create engaging and relevant content in line with our marketing strategy. Analyse, maintain and improve the user journey across digital touchpoints. Work closely with our marketing agency to optimise Google and Microsoft ad campaigns. Monitor performance metrics, analyse campaign data, and generate regular reports with actionable insights. Collaborate cross-functionally with content, design, and sales teams to align marketing strategies with business goals. Stay current with platform updates, industry trends, and best practices in digital marketing. Ensure compliance with digital marketing best practices and regulatory guidelines. Ad-hoc tasks include managing event logistics, merchandise sourcing, and brand activations.

Requirements:

3 - 4 years of experience in a digital marketing role. B2B experience is preferable but not essential. Highly organised with great attention to detail. Comfortable working in a fast-paced environment with multiple priorities. Proactive and willing to take initiative in optimising marketing processes. Analytical mindset with the ability to interpret marketing performance data. Excellent written and verbal communication skills. Ability to collaborate effectively with in-house teams and external partners and suppliers. A creative thinker with design flair and a problem-solving attitude. Experience with WordPress, Canva, Microsoft Dynamics 365, Meta Business Suite, LinkedIn, Google Analytics, Google Ads, and Microsoft Ads is desired.

As a member of our friendly and energetic team, we are looking for an engaging personality to build rapport with colleagues, providing them with the best possible experience. You would be someone who shares our company values of Honesty, Respectfulness, Loyalty and Accountability.

When recruiting we always look for individuals who share our values and can add their personality. We encourage our teams to bring forward their ideas and help contribute to our business.

We are a company that values our staff and their work/life balance and therefore are happy to discuss flexible working opportunities to continue to gain specialist knowledge.