Job Description

Wourth Group is the new home of over 50's fashion & lifestyle and is a fast growing international online retailer selling natural clothing, footwear and homeware directly to consumers around the world. Our brands include Hotter Shoes, WoolOvers, Pure Collection, Roama, Scotts of Stow and Thought.

The Digital Marketing Executive will be responsible for the planning and execution of the paid media channels in Hotter Shoes, working alongside the brand team to ensure a seamless process from briefing to deployment. Alongside the paid channels, this role will support all other channels in our performance marketing team, including Brochures, cross brand activity and email channel. This role involves a blend of technical skills, creativity, and marketing knowledge to drive brand awareness, customer engagement, and lead generation.

Key Responsibilities:

Paid Digital channel management:

Plan and execute email digital campaigns across Paid Social and PPC Monitor performance weekly, monthly and quarterly across paid digital, including audience and creative performance Liaise with external parties in the PPC team weekly, ensuring key partners are updated regularly on the planned schedule
Brochure data management:

Manage our brochure briefing documents, liaising with an external data agency to ensure all dates, offers, segmentation and codes are correct Maintain positive relationships with the brand team during brochure creation to ensure that the correct information is provided before brochures are worked on
Media Code creation and management:

Create any discount codes that are needed to support the customer journey in marketing across online and offline Manage the codes, updating them seasonally and ensuring all marketing channels have got updated codes on
Brief Management:

Manage the digital briefs and campaigns across all digital channels This will require seamless relationships between all relevant teams including the brand team, creative team and performance marketing Continually develop the briefing process to ensure that all workflows are updated where needed

Your Skills:

Ability to work independently and within a team in a fast-paced environment Customer focused 2+ years previous experience in a digital marketing role essential A creative mind with exciting ideas towards content and strategy Ability to work well under pressure to tight deadlines PC literate especially in Word, Excel and Powerpoint

Benefits

Casual dress Company events Company pension On-site, free parking 28 days holiday (inclusive of bank holidays) Employee assistance programme Employee discount programme Generous company discounts- up to 60% staff discount across the entire Wourth group Training and development opportunities Free daily tea, free and weekly fruit Free flu jabs Free eye tests Hybrid working- Monday-Wednesday in the office
Job Types: Full-time, Permanent

Pay: 27,000.00-29,000.00 per year

Work Location: Hybrid remote in Lancashire WN8 9PT