Job Description

About Hawkins Motor Group

Hawkins Motor Group is one of Cornwall's most established and respected family businesses. Representing leading global brands including

Peugeot, Citroen, Hyundai, Kia, MG, and Nissan

, we operate across

nine dealership locations

, including

St Austell

,

Indian Queens

and

Penryn

, employing over 250 people across the county.

As we continue to invest in our in-house marketing capability, we are looking for a driven and versatile

Digital Marketing Executive

to support the delivery of our digital communications and campaigns. This is a key role within an established marketing team, with significant scope for growth and development for the right candidate.

The Role

This is a hands-on and fast-paced role, ideally suited to a confident digital marketer with both

creative flair and analytical thinking

. You will work closely with the

senior leadership team

, agency partners, and in-house marketing team to deliver brand-aligned, data-informed marketing activity across multiple platforms, locations, and departments.

You'll be coordinating and contributing to a team responsible for ensuring all content and campaigns meet

manufacturer brand guidelines

and support key

KPI targets

, liaising with brand contacts and partners to stay up to date with model launches, assets, and reporting requirements.

As a key part of a small but agile team, you will need to balance

content creation, campaign planning, reporting, and coordination

-- and enjoy working across a variety of brands and audience types.

Key Responsibilities

Campaign & Content Delivery

? Adapt national manufacturer campaigns for local relevance, liaising directly with manufacturer contacts to ensure compliance and performance

? Plan, create and schedule digital content across social media (Meta, Instagram), websites, YouTube and email platforms

? Work alongside the in-house content and design team and agency partners to develop new ideas and creative treatments

Brand and Stakeholder Coordination

? Ensure all content is

on-brand

, correctly timed and aligned with both Hawkins' and manufacturer KPIs

? Coordinate input and feedback from multiple departments including

sales, service, and parts

? Liaise with

dealership managers across all locations

to support local marketing needs and ensure consistent messaging

Web, Analytics & Reporting

? Manage content updates across the Hawkins website and support web performance monitoring

? Use

GA4, social platform insights and CRM reporting tools

to analyse performance and support monthly reporting

? Support SEO and PPC activity via our retained agency, including briefing and review of dashboard outputs

Reputation & Customer Journey

? Maintain Google Business Profiles across all sites, respond to reviews, and support digital reputation management

? Assist with outbound campaigns, mailers, and lead tracking systems as needed

? Liaise with our CRM manager to tie our outbound and inbound marketing together

What We're Looking For

Essential Skills & Experience

? 1-3 years' experience in a digital marketing role, ideally within a fast-moving or multi-site environment

? Excellent communication skills and the ability to work with stakeholders across different functions

? Experience using Meta Business Suite, Google Analytics (GA4), and web CMS platforms

? Highly organised, with the ability to manage multiple projects and meet deadlines

? Comfortable interpreting data and using it to improve future performance

? Full UK Driving Licence

Desirable Skills

? Understanding of automotive marketing or manufacturer communications

? Familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator) or Canva

? Experience working alongside agency teams

Why Join Hawkins?

? Be part of a well-respected, long-established Cornish business

? Work across six global automotive brands

? Collaborate with a skilled team of creatives, analysts and agency partners

? Enjoy a varied, hands-on role with clear opportunity for career progression

? Help shape the future of Hawkins' marketing as we evolve our digital presence and customer journey

How to Apply

Please apply with your CV and a short covering note, telling us why you would be a great fit for the team.

Job Type: Full-time

Benefits:

Canteen Company pension Employee discount On-site parking
Schedule:

Monday to Friday
Experience:

Digital Marketing: 1 year (required) Meta Bus Suite, GA4 & Web CMS: 1 year (required)
Licence/Certification:

Full UK Car Drivers Licence (required)
Work Location: In person

Application deadline: 08/06/2025