Digital Marketing Executive

Theale, ENG, GB, United Kingdom

Job Description

Who we are



We're Laceys Hair & Beauty - a family-run business with over 35 years of expertise in the professional hair industry. We work with top brands, top salons, and have big plans for the future. Our world is fast-moving, full of creativity, and powered by strong relationships. Our mission is to provide quality products, education & expertise to help professional hairdressers grow.

The role



We're on the lookout for a digital-savvy, creative thinker to join our marketing team! Reporting to our Marketing Director, you'll play a key role in driving the brand presence, boosting online engagement, and helping us attract new customers through smart digital strategies, specifically focusing on Social Media.

What you'll be doing



Every day will look a little different, but here's the kind of work you'll be jumping into:

Build brilliant digital connections with customers that generate leads, traffic, and engagement. Planning, executing, and monitoring company and brand presence & engagement on social media within agreed plan and timeline. Working across Instagram, TikTok and Facebook platforms. Spot ways to improve how people experience us online - and implement those ideas. Help grow our online business by supporting KPIs and tracking what's working. Keep track of online analytics and make data-led decisions based on this information. Create on-trend and effective email campaigns and newsletters to improve the open & click through rate. Help grow our social media following, boost engagement, and build our database to support sales. Be part of planning and running online ads - and track their performance. Bring ideas to our UGC and influencer programs and use the content to maximize engagement. Help create and track our twice-yearly digital magazine - from content to performance. Keep our websites looking fresh with updated images, copy, and product info. Work with the wider team on a marketing calendar across channels. Support salon promotions and help develop point-of-sale (POS) materials. Learn the ropes of field sales and assist in driving new business. Get involved in exciting projects like London Fashion Week and the development of our Pro Team.

What we're looking for



At least 2 years in a marketing-related role. You get digital - from strategy to SEO to social trends. You're comfortable with being on social media whether it's fun reels or podcast interviews. You're hands-on with tools like Instagram, Facebook, Canva, Photoshop, and InDesign. A bonus if you know a thing or two about video production. You've got a creative mind and love writing engaging content. You're interested in the world of hair and fashion. You like to dig into data and find ways to improve. You're a strong communicator and team player. You're flexible, organised, and always up for helping out with other company tasks.

Why you'll love working with us



We're a close-knit team with a big passion for what we do. The hair industry is ever-changing, and this is your chance to grow your skills in a supportive, creative, and fast-paced environment. There's loads of room for development - and a lot of exciting things on the horizon.

Benefits



Holiday - 28 Days including Bank Holidays Preferential prices on our products Pension Scheme

Job Type: Full-time



Schedule:



Monday to Friday 9am-5pm in the Office.
Job Type: Full-time

Work Location: In person

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Job Detail

  • Job Id
    JD3488470
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Theale, ENG, GB, United Kingdom
  • Education
    Not mentioned