Job Description

Job Title: Digital Marketing Lead

Location:

HQ Devizes

Department:

Marketing

Reports to:

Managing Director

Employment Type:

Full-Time - Onsite

Company Overview

Prolight Design is a leader in retail and commercial lighting solutions and is also currently one of the fastest growing in the UK. We are committed to delivering high-quality, high sustainability products and exceptional customer service. Since the company was founded in 1991 our core focus has been the provision of a complete lighting solution to our clients. We are particularly known for our work in the retail sector, working with leading brands and retailers across the UK & Europe. Our Clients include Global Brands and FTSE 100 retailers including: Tesla, Arc'Teryx, Marks & Spencer, JD Sports, Barclays, River Island, Mountain Warehouse, Lush, and many more.

About the Role

We are looking for an experienced, dynamic and strategic digital marketing professional. The exciting new role of Digital Marketing Lead will serve as our main marketing resource, spearheading our online marketing strategy, redeveloping and managing our website, developing first class content, leading campaigns and optimising our marketing presence and digital performance to support our continued growth and the opportunity to grow with the business.

From time to time the role may also involve IRL events, projects and initiatives. In addition, there may be occasions where travel is required to visit projects we are working on or have worked on to support

In This Role You Will:

Build and execute a strategic Digital Marketing Strategy. Project & Budget Management: Lead project timelines and manage critical paths, ensuring smooth delivery from concept to launch. Manage ongoing marketing & project budgets, tracking spend and ROI with any partners. Collaborate closely with the Sales, Design, Project and Production Departments to identify marketing opportunities and develop and execute these into high value marketing content and campaigns. Develop and maintain a Digital Product Catalogue. Develop a Digital Marketing Dashboard and provide executive analysis and insightful reporting on digital marketing activities. Oversee SEO analysis and planning to enhance organic visibility and maintain a strong understanding of technical website build and CMS to ensure optimal online presence. Leverage analytics and precise targeting to maximise ROI across all digital channels.

Skills And Experience

5+ years experience in digital marketing, ideally with relevant experience to retail or lighting.

Proven experience in managing digital marketing projects and campaigns end-to-end, from strategic development to execution.

Website design & development experience: Strong understanding of website platforms, web design and ongoing management

Experience dealing with external website development and resources.

SEO: Good knowledge of SEO analysis, SEO strategy and planning tools/strategies.

Strong understanding of brand building and marketing planning.

Confident project lead with the ability to juggle multiple priorities and stakeholders.

Experience working with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Etc) and all social media platforms. (Ideally with LinkedIn experience)

Personal Attributes

Entrepreneurial & Driven:

Aself-starter with the drive and ambition to kick start our digital marketing from the ground up. Able to create momentum and deliver impact quickly. Motivated, proactive, and resilient under pressure.

Autonomous Execution:

Thrives working independently while staying closely aligned to the company strategy. Capable of managing time, priorities, without close supervision.

Relationships:

Outstanding ability to build trusted relationships with customers, internal stakeholders, and partners. Skilled at influencing and winning hearts and minds across different functions.

Focused:

Determined and persistent in the pursuit of goals, comfortable and resilient in navigating setbacks and adapting strategies to succeed. A can-do attitude and problem solving approach.

Collaboration:

Anatural collaborator able to work across departments to co-create and execute marketing content.

Commercial Acumen:

Comfortable with budgets, forecasting, planning and demonstrating value.

Lighting Expertise:

Driven to learn and understand lighting in the retail environment.

What We Offer

Competitive salary and benefits package including annual bonus scheme. Opportunities for professional development and growth with the company. A collaborative and supportive work environment. Salary Sacrifice Electric Vehicle Scheme with Free Onsite Charging.
Job Type: Full-time

Pay: 35,000.00-45,000.00 per year

Benefits:

Casual dress Company events Company pension Cycle to work scheme Free parking On-site parking
Work Location: In person