Job Description

Full job description

Digital Marketing Lead

Polegate - Full Time office based

The Role

As a Digital Marketing Lead at Golfbase, you'll drive the planning, execution, and optimisation of digital campaigns--with email marketing and ads at the heart of your strategy to engage, convert, and retain customers.

Working closely with the product and IT team, you will lead initiatives across SEO, paid media, e-commerce, and analytics, with email, social and ads as your primary channels for driving performance. You'll deliver impactful campaigns, sophisticated automations, and segmentation strategies that support our online store.

This is an ideal opportunity for someone who thrives in a hands-on role.

Key Focus Areas

Digital campaign execution across SEO, paid ads, and social

Lead generation and lifecycle marketing

Email marketing strategy, automation, and performance optimisation

Website merchandising and user journey improvement

Performance reporting (email KPIs, campaign ROI, conversion tracking)

What You'll Do

Email Marketing & CRM

Take full ownership of the email marketing channels--from strategy to execution

Build and optimise campaign flows in alignment with our promotional calendar

Create segmented campaigns tailored to different customer journeys

Design and implement email automations (abandoned basket, win-back, retargeting, post-purchase, etc.)

Continuously A/B test subject lines, content, design, and send times to maximise performance

Monitor key metrics (open rates, click-through, conversions, unsubscribes) and make improvements

Oversee the management and hygiene of customer email database

Digital Strategy & Paid Campaigns

Develop and refine integrated digital strategies to support marketing objectives

Propose and manage digital channel budgets in line with performance priorities

Track and analyse ROI, acquisition cost, and campaign engagement

Search Engine Optimisation (SEO)

Conduct keyword research and implement on-page optimisation strategies

Support content and landing page development based on SEO best practices

Oversee local SEO and Google Business Profile management

E-commerce Website

Assist IT in the maintenance of e-commerce website content and product pages

Ensure product/category pages are SEO-optimised and visually aligned with promotions

Manage digital content assets and support cross-platform consistency

Analytics & Reporting

Monitor email and digital campaign metrics to inform decisions

Use Google analytics to monitor and improve website performance

Provide monthly reports and performance updates with actionable insights

Monitor competitor activity and identify digital opportunities

What You'll Bring

Enthusiastic, proactive, and creative-thinker who thrives in a collaborative small-team environment

Proven experience with email platforms such as DotDigital, Klaviyo, Mailchimp, or similar

Strong understanding of customer segmentation, targeting, and campaign automation

Familiarity with SEO, paid media, and website management

Proficiency in Google Analytics, Meta Ads Manager, SEMrush, or similar tools

Experience with Magento and CRM platforms

A/B and multivariate testing experience to optimise performance

Data-driven mindset with a keen eye for optimisation

Excellent communication skills and strong attention to detail

The Culture

We're a small but agile team with big goals. We value initiative, creativity, and the ability to deliver measurable impact--especially through intelligent, customer-centric email initiatives. You'll be empowered to lead campaigns end-to-end, share fresh ideas, and be the go-to expert for digital communications.

The Offer

- Full time office based role, Monday to Friday 40 hours per week

- Staff discount

- Workplace pension

- 20 days holiday plus bank holidays

- Onsite parking / Free parking

Job Types: Full-time, Permanent

Pay: 28,000.00-30,000.00 per year

Benefits:

Company pension Employee discount Free parking On-site parking
Work Location: In person