Job Description

We've built an amazing and unique product. Now we need someone to tell the world about it.

Specifi is transforming how AV integrators run their businesses. From quoting and project management to SEO, customer portals, and white-label marketing, we're helping integrators work faster, look sharper, and grow smarter.

We won the 2023 CEDIA Techstarter Award for Best Start-Up, and we've just launched in Australia and Canada, following strong traction across the UK, Ireland, and the US.

We're now hiring a

Digital Marketing Manager

to lead our growth engine, manage our Amplifi team (our in-house marketing service for dealers), and join the leadership team to shape how we scale.

This isn't a passive role. We want a strategist and executor. Someone who sees marketing as a growth engine, not just a content calendar.

What You'll Own

Lead Generation Strategy

Plan, execute, and optimise campaigns across paid, organic, email, social, and partnerships. Build full-funnel journeys that convert leads into booked demos and paying customers.

Marketing Automation and Operations

Own and refine our marketing stack. Build smart, scalable flows using Zoho, Make, Zapier, and Google Tag Manager. Maintain the content calendar, manage campaign execution, and drive funnel performance.

Attribution and Analytics

Ensure data is clean and tracking is accurate. Use GTM and CRM reporting to understand what's working and where to double down. Share insights that drive action.

Amplifi Oversight

Manage our internal team delivering SEO and content marketing to our dealer network. Improve the service, test new formats, and ensure results.

AI and Innovation

Leverage AI tools to enhance copywriting, automate repetitive tasks, and push creative boundaries. Stay sharp and keep us ahead of the curve.

Trade Shows and Event Marketing

Develop campaigns that support trade shows and events. Create buzz beforehand, drive follow-up after, and represent the brand on the ground when needed.

What We're Looking For

Minimum 3 years in SaaS or tech marketing Proven experience delivering multi-channel lead gen campaigns Strong grasp of GTM tracking, CRM data, and marketing automation Team leadership or management experience Sharp eye for messaging, creative execution, and funnel performance Curious about AI and how it can improve marketing Confident communicator, strategic thinker, and hands-on doer

Working Hours and Flexibility

This is a full-time role based on an 8-hour day. Our team operates between 9am and 9pm, and you can choose your working hours within that window.

The role is office-based in Bangor for the first 3 months. This is essential for understanding the product, the team, and how we operate. After probation, the role becomes hybrid with 3 days in the office and 2 from home.

Why Specifi?

You'll be part of a bold, fast-moving SaaS company that's solving real problems in a sector crying out for change. Your work will shape our growth and directly impact the success of thousands of integrators.

Leadership role with real influence Input into company strategy and marketing direction A creative, ambitious, and supportive team Access to a performance coach to support your personal growth Room to innovate, experiment, and break from boring marketing norms

Bonus Structure

Earn up to

50% of your base salary

based on:

Lead volume and quality Demo bookings Funnel conversion and growth KPIs
Job Type: Full-time

Pay: 40,000.00-50,000.00 per year

Additional pay:

Bonus scheme Performance bonus
Benefits:

Company events Company pension Private medical insurance Work from home
Schedule:

Monday to Friday
Work Location: In person