Job Description

We're looking for a strategic, data driven, and creatively minded Digital Marketing Manager to lead our acquisition efforts and grow Lucy & Yak's digital presence across all channels.

Working closely with the Head of E-commerce, as well as our CRO, CRM, Brand, and Creative teams, you'll play a key role in delivering high-performing campaigns that blend brand storytelling with strong commercial performance. You'll bring a sharp focus on acquisition and traffic generation while ensuring we stay true to our tone of voice and values at every touchpoint.


You are customer-obsessed, insights-led, and always thinking one step ahead -- ready to test, optimise, and scale campaigns that not only perform, but resonate.


This is a brilliant opportunity to take the reins of digital marketing at a time of exciting growth, and to lead and mentor within a close-knit, curious and values-led team that loves to collaborate (and have a laugh along the way).

Responsibilities --

Plan, develop and implement a full-funnel digital marketing strategy to drive traffic and customer acquisition across paid search, social, display and affiliate. Deliver campaigns on time, within budget, and in line with brand and trading objectives, ensuring spend is optimised for ROAS and CPA. Lead acquisition strategy across all channels and ensure alignment with wider lifecycle marketing, retention and conversion plans. Collaborate closely with the Ecommerce team to ensure all campaigns effectively support product, category and collection priorities. Work hand-in-hand with CRM and CRO teams to ensure messaging and targeting is consistent across the journey (from first click to loyal customer). Lead on SEO strategy and support content planning to drive organic visibility and engagement. Own and manage the digital marketing calendar, aligning activity with wider marketing, trade and product priorities. Analyse performance across key KPIs, including traffic, CTR, CPA, ROAS -- and deliver actionable insights to the team. Ensure all digital campaigns reflect Lucy & Yak's tone of voice, community-first values and visual identity. Mentor and develop the Digital Marketing Executive, supporting growth and skill development within the team. Stay on top of digital trends, tools and algorithm updates, bringing fresh ideas and new energy to our digital strategy. KPIs will include Traffic, Conversion Rate, Cost Per Acquisition & Return on Ad Spend.

You'll bring --

Proven experience in digital marketing, with a focus on acquisition and performance within a DTC or e-commerce brand. Deep understanding of key digital channels, from paid social and search to SEO and affiliate. Strong analytical mindset with experience working to performance metrics (CPA, ROAS, CTR etc). Experience managing a digital marketing budget and reporting on results. A collaborative, hands-on approach and the ability to work cross-functionally with creative and technical teams. A passion for sustainability, creativity and community.

What You'll Get -

Hands-on experience in a high performing Ecommerce team The chance to work on unique and exciting projects in a supportive team 4-day working week (Mon-Thurs) Vitality healthcare package * The best views in Brighton from our sunny office!