Job Description

Touchstone Education is a leading education provider which changes lives across the UK. We are a fast paced Company where no two days are the same, and due to our rapid growth, have an exciting opportunity for a Digital Marketing Manager to join the team.

As the Digital Marketing Manager, you will be responsible for leveraging data driven insights to optimise digital marketing strategies. Focussing on interpreting social media analytics, managing CRM systems and driving the brands online presence.

Develop and Execute a Multi-Channel Digital Marketing Strategy

Optimise marketing funnels to drive awareness, engagement, and conversions. Work closely with content creators to align content with brand messaging and lead generation goals. Ensure brand consistency across all digital platforms.

Use Data to Drive Marketing Performance

Analyse digital marketing data to make data-driven decisions that improve performance. Track and report on KPIs, including engagement, lead generation, conversion rates, and ROI. Conduct A/B testing on campaigns to optimize targeting, content, and user experience. Utilize CRM (e.g., HubSpot) and analytics tools (Google Analytics, social media insights) for performance tracking. Tracking funnels Using data to see where growth areas are

Collaborate with Agencies and Internal Teams

Work closely with external agencies to maximise performance across paid and organic campaigns. Align digital marketing strategies with sales, customer service, and business development teams. Ensure marketing initiatives are executed on time and within budget. Present data-backed insights and campaign reports to key stakeholders.

Optimise CRM and Marketing Automation

Leverage CRM automation and segmentation to improve customer targeting. Enhance lead nurturing strategies through personalized email and SMS campaigns. Improve customer retention by optimizing user journeys within the CRM. Ensure CRM data accuracy and compliance with data privacy regulations.
Job Types: Full-time, Permanent

Pay: From 45,000.00 per year

Benefits:

Company pension Referral programme Store discount
Experience:

Digital marketing: 3 years (preferred) Analytics: 2 years (preferred)
Work Location: In person