Job Description

This is an exciting opportunity to take full ownership of the dental practice's marketing strategy, the role is for an experienced Marketing professional to develop and implement the marketing strategy across the Dental Group for online and in practice marketing activity. This role reports into the business directors. A large part of the role will be working with the Practice Managers in the group planning, managing, implementing and reporting on marketing activity.

The role includes

Responsibilities:

Plan and execute marketing strategies aimed at generating new patient enquiries Manage and optimise Google Ads and Facebook/Instagram ad campaigns Implement and maintain SEO strategies to boost website visibility Create and manage content for the website, social media platforms, and email campaigns Monitor website performance and landing page conversions Respond to and manage online reviews and reputation Provide monthly reports on marketing performance, ROI, and lead generation Collaborate with the practice team for promotions, events, and new treatment launches Ensure consistency in branding, tone, and patient experience across all touchpoints Website design and development Content creation for email & social media campaigns to existing patients as well as reporting on performance. Liaising with influencers to build the brand Brand and corporate management

Key Requirements

Attention to detail to ensure accuracy and a consistent high standard of all marketing materials across the group Knowledge and understanding of innovations and current trends within online marketing. Experience in developing and implementing paid social and email marketing strategies across various platforms You will be degree educated with ideally a specialism in marketing Or have a minimum of three years varied marketing experience ideally in the dentistry or healthcare sector. Deep understanding of PPC, SEO, and social media marketing Comfortable working independently with clear reporting and goal setting Strong copywriting and content creation skills Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and CRMs This role is suited for a self employed individual that is able to commit to a minimum of 3 days working in our business across various sites.

Desirable:

Experience working with dental clinics or healthcare practices Knowledge of dental treatments Ability to produce visual content using tools like Canva, Adobe, or similar
Job Type: Part-time

Pay: 14.00-15.00 per hour

Expected hours: 21 - 25 per week

Benefits:

Company events Employee discount Flexitime On-site parking Private dental insurance
Education:

Bachelor's (preferred)
Experience:

Digital marketing: 2 years (preferred) Marketing: 2 years (preferred)
Work Location: In person