Job Description

The Digital Marketing Manager role involves crafting and executing marketing strategies to support ecommerce growth within the industrial and manufacturing sector. This is a hybrid working opportunity based in Lancashire, ideal for a professional with expertise in digital marketing.
The key responsibilities for the Digital Marketing Manager role will include:

• Develop and implement digital marketing strategies to drive ecommerce sales.
• Manage and optimise Paid campaigns, SEO efforts, and content marketing initiatives.
• Analyse performance metrics and adjust strategies to improve ROI.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Oversee the creation of engaging and relevant content for digital platforms.
• Ensure the brand message is consistent across all online channels.
• Stay updated on industry trends to identify new opportunities for growth.
• Manage relationships with external agencies and vendors as needed.

Hybrid Working Options - 3/2 splitWork for an international manufacturing firm
A successful Digital Marketing Manager should have:

• 2+ years proven experience in digital marketing.
• Experience working for a B2B firm is preferred, but not essential.
• Able to work autonomoulsy in a fast-paced role.
• Strong knowledge of ecommerce platforms and online sales strategies.
• Proficiency in tools such as Google Analytics, AdWords, and social media platforms.
• Excellent analytical skills and the ability to interpret data effectively.
• A results-driven approach with a focus on achieving measurable outcomes.
• Relevant educational qualifications in marketing or a related field is advantageous.

This opportunity is with a small-sized company within the manufacturing and production sector. The organisation is known for its commitment to innovation and delivering high-quality products to its clients across various markets.
On offer for the successful Digital Marketing Manager:

• Competitive salary up to 42K - experience dependent.
• Hybrid working arrangement offering flexibility and work-life balance.
• 25 days holiday + bank holidays

Skills Required