Job Description

About Whirli

At Whirli, we're pioneering eco-innovation in the toy industry with our revolutionary Toy Swap Subscription model. Since 2018, we've been transforming how UK families approach play by offering a sustainable alternative to traditional toy ownership. Our platform features a diverse collection of toys, books, bikes, scooters, and baby essentials that families can borrow, enjoy, and return - promoting both environmental sustainability and cost savings.

Under new ownership since July 2022, we're accelerating our mission to revolutionize the toy industry. We're not just a service; we're leading a movement toward more sustainable consumer habits.

The Role

We're seeking a passionate, creative, and data-driven Digital Marketing Manager to join our innovative team. This is an expanded role with significant responsibility for growing our brand presence and driving customer acquisition through multiple digital channels.

Key Responsibilities

Digital Advertising & Performance Marketing

Lead implementation and optimization of paid digital marketing campaigns across Meta, YouTube, Google Ads, TikTok, and affiliate networks Monitor campaign performance, analyze results, and adjust strategies to maximize ROI Develop creative briefs for ad content and collaborate with our graphic designer to produce engaging assets Stay updated with digital advertising trends and platform changes to ensure our strategies remain cutting-edge

Content & Social Media Management

Execute our social content plan focused on account growth and community building Create engaging content (video and graphics) and compelling copy for all social channels Monitor social inboxes and comments, engaging authentically with our community Identify trending content opportunities that align with our brand values

Email & SMS Marketing

Manage weekly email campaigns to multiple segmented audiences, including design and copywriting Optimize and manage our Klaviyo account, building effective email automations, pop-ups, and sign-up forms Develop targeted SMS campaigns that drive conversions

Collaboration & Brand Partnerships

Work closely with our Partnerships Lead on collaborative campaigns Support cross-promotional opportunities with aligned brands Contribute to planning and execution of partnership marketing initiatives

Analytics & Reporting

Track and analyze performance metrics across all digital marketing channels Create comprehensive reports that communicate results and insights Make data-driven recommendations for strategy adjustments

What You'll BringExperience & Skills (Required)

4+ years of experience in digital marketing roles Proven expertise in paid social and search advertising (Meta, Google Ads, YouTube, TikTok) Strong track record of content creation and social media management Proficiency with email marketing platforms (Klaviyo preferred) Experience with analytics tools and data-driven decision making Excellent copywriting and communication skills Capability with design tools (Adobe Creative Cloud, Canva, CapCut)

Qualities We Value

Passion for sustainability and changing consumer habits Creative thinking and problem-solving abilities Adaptability in a fast-paced start up environment Self-motivation with ability to work independently Enthusiasm for the toy and family products sector

What We Offer

Competitive salary Flexible working arrangements Employee discount on Whirli subscriptions Growth opportunities in an expanding business Innovative and dynamic team atmosphere A chance to make meaningful environmental impact

Join Our Mission

This is a unique opportunity to apply your marketing talents to a business that's making a real difference. You'll be at the forefront of sustainable consumption in the toy industry, helping families discover a better way to play.

If you're passionate about digital marketing, sustainability, and want to be part of a mission-driven company with significant growth potential, we'd love to hear from you.

Job Type:

Part Time

Location:

Remote

Start Date:

Immediate

To Apply:

Please submit your CV and a brief cover letter explaining why you're passionate about Whirli's mission and how your skills align with this role.

Job Type: Part-time

Pay: 150.00-190.00 per day

Benefits:

Employee discount Flexitime Work from home
Application question(s):

Do you have proven proficiency in paid digital marketing, specifically Meta, YouTube and Google ads? Do you have strong analytical skills to derive actionable insights from campaign data? Do you have a strong foundation in content creation and management across major social platforms, as well as the ability to use tools like Adobe Creative Cloud to create branded content?
Experience:

Digital marketing: 4 years (required)
Work Location: Remote