Job Description

Job Title:

Digital Marketing Manager

Salary:

50,000 - 85,000 (depending on experience).

Location:

Full-time office based role in Shrewsbury

Rhino Rank is seeking a hands-on Digital Marketing Manager to personally execute and optimize our multi-channel marketing strategies. This is a critical role for a skilled practitioner who thrives on directly managing campaigns, analyzing data, and implementing innovative marketing tactics that drive measurable business growth.

We're the fastest growing link building agency, tasked with an aggressive growth projection over the next 5-years. We're looking for somebody who is ruthless in their pursuit for growth, and will thrive in an environment that has untapped market growth potential.

As our Digital Marketing Manager, you'll be the driving force behind our SEO, PPC, and Social Media campaigns, personally crafting and optimizing strategies that expand our brand presence and generate revenue. You'll have the exciting opportunity to launch new products and services while building brand recognition through your direct expertise and execution.

This position is perfect for an experienced digital marketer who loves being in the trenches, managing campaigns hands-on, and seeing the direct impact of their work on business growth. You'll work with a company that has demonstrated consistent growth for seven years and actively invests in marketing excellence.

Key Responsibilities

Campaign Execution & Management

Personally create, launch, and optimize PPC campaigns across Google Ads, Bing Ads, LinkedIn Ads and other social platforms Execute comprehensive SEO strategies including keyword research, on-page optimization, and link building Develop and implement social media campaigns across multiple platforms, creating content and managing engagement Write compelling ad copy, create landing pages, and optimize conversion funnels Conduct A/B testing and implement data-driven optimizations

Strategic Planning & Analysis

Develop integrated digital marketing strategies that align with business objectives Analyze campaign performance daily using Google Analytics, Search Console, and platform-specific tools Create detailed performance reports with actionable insights and recommendations Manage marketing budgets and optimize spend across channels for maximum ROI Identify new opportunities through competitor analysis and market research

Product & Brand Development

Lead the digital launch of new products and services from concept to execution Create and implement brand awareness campaigns across all digital channels Develop content strategies that build authority and drive organic growth Design and execute email marketing campaigns for lead nurturing and customer retention

Technical Implementation

Set up and manage marketing automation workflows with the support of our in-house programming team Configure and optimize conversion tracking, remarketing pixels, and audience segments Utilize AI tools for campaign optimization, content creation, and data analysis Maintain and optimize website performance for SEO and user experience

Essential Requirements

Experience & Skills

3-5 years of hands-on digital marketing experience with demonstrable results Proven expertise in managing PPC campaigns with significant budgets (10k+ monthly) Strong SEO knowledge with examples of successful organic growth campaigns Social media marketing experience across B2B and B2C platforms Google Ads and Analytics certifications (or equivalent experience)

Technical Competencies

Advanced proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Expert-level understanding of Google Analytics, Tag Manager, and Search Console Experience with marketing automation platforms (HubSpot, Marketo, or similar) Strong copywriting skills for ads, landing pages, and email campaigns Proficiency with AI tools like ChatGPT, Claude, Perplexity etc for content and campaign optimization Basic HTML/CSS knowledge for landing page optimization

Personal Attributes

Data-driven mindset with strong analytical capabilities Self-motivated with ability to manage multiple campaigns simultaneously Creative problem-solver who can think strategically while executing tactically Excellent communication skills for stakeholder reporting Passion for staying current with digital marketing trends and platform updates

What We Offer

Growth & Development

Work directly with senior leadership on strategic initiatives Access to training budgets for certifications and skill development Opportunity to test new channels and innovative marketing approaches Clear progression path as the company continues to grow

Resources & Support

Significant marketing budgets to execute ambitious campaigns Access to premium marketing tools and platforms Collaborative environment with direct impact on business success Flexibility to bring in specialist freelancers for specific projects when needed

Benefits

Competitive salary based on experience and proven results Performance-based bonuses tied to campaign success 25 days holiday plus bank holidays Professional development budget Full-time office-based role promoting collaboration
Job Type: Full-time

Pay: 50,000.00-85,000.00 per year

Benefits:

Casual dress Company events Company pension On-site parking
Schedule:

Day shift Monday to Friday
Ability to commute/relocate:

Shrewsbury SY3 0NA: reliably commute or plan to relocate before starting work (required)
Experience:

PPC Campaign Management: 3 years (required) SEO: 3 years (required)
Work Location: In person