Digital Marketing Manager

Stone, ENG, GB, United Kingdom

Job Description

Parogon Group

are a boutique collection of 12 restaurants & pubs designed to bring people together with great service and unforgettable experiences. Our journey is one of growth, ambition and a love for great hospitality - it all began with a vision to transform iconic landmarks into vibrant dining destinations. Today, Parogon Group stands as a beloved establishment with venues across Staffordshire, Cheshire, Shropshire, West Midlands and plans to expand across the UK. Join us as we continue to create unforgettable dining experiences for our guests and communities.


KEY RESPONSIBILITIES


Strategic campaign planning

- develop and execute disruptive campaigns to increase brand awareness, customer acquisition and engagement across all digital channels

Paid advertising & promotions

- plan, execute and optimise paid activity across social media, search and display channels

CRM Marketing

- create and manage segmented email campaigns tailored to local activity and guest loyalty

Online Reputation & Community Engagement

- proactive approach to maintaining a strong online presence and reputation

Website & SEO Management

- oversee website content updates, ensure responsiveness across devices and SEO optimisation

Analytics, Reporting & Budgeting

- track key metrics across all digital channels, including traffic, conversions & engagement and report alongside learnings regularly to the team

Partnership & Community Outreach

- oversee PR activations and propose cross-promotional opportunities

Innovation & Trend Awareness

- stay updated on emerging digital trends, platforms and tools to keep fresh and competitive

THE PACKAGE


Salary:

45 - 53k depending on experience

Contract:

Full time, permanent role with flexible working hours

Holidays:

28 days per year including bank holidays

Location:

3 days a week in the office (The Wayfarer, Stone)

THE BENEFITS


50% discount off your food bill when dining at any of our restaurants Career-focused opportunities within a growing group Fully funded marketing qualifications / courses after 12 months Free (delicious) meals when you're working in office or on site 24-hour access to a dedicated and confidential employee assistance programme Social events throughout the year that celebrate achievements Expense system for mileage, company laptop and phone if required

WHAT ARE WE LOOKING FOR?


Ambitious:

Desire to grow within the marketing team as the business evolves

Team Player:

Able to provide cohesive digital support across all departments with a strong managerial style - one direct report at present

Data Driven:

Constantly looking to improve performance based to improve our customer experience

Fast Thinker:

Able to adapt quickly to challenges and opportunities

Problem Solver:

Solutions-oriented mindset with a knack for overcoming obstacles

Creative Storyteller:

Experienced in crafting engaging & impactive content

Trend Spotter:

Always on top of emerging food and drink brands with a passion for hospitality

Driving License Required:

Ready for travel across our 12 restaurants
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Job Detail

  • Job Id
    JD3435446
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Stone, ENG, GB, United Kingdom
  • Education
    Not mentioned