are a boutique collection of 12 restaurants & pubs designed to bring people together with great service and unforgettable experiences. Our journey is one of growth, ambition and a love for great hospitality - it all began with a vision to transform iconic landmarks into vibrant dining destinations. Today, Parogon Group stands as a beloved establishment with venues across Staffordshire, Cheshire, Shropshire, West Midlands and plans to expand across the UK. Join us as we continue to create unforgettable dining experiences for our guests and communities.
KEY RESPONSIBILITIES
Strategic campaign planning
- develop and execute disruptive campaigns to increase brand awareness, customer acquisition and engagement across all digital channels
Paid advertising & promotions
- plan, execute and optimise paid activity across social media, search and display channels
CRM Marketing
- create and manage segmented email campaigns tailored to local activity and guest loyalty
Online Reputation & Community Engagement
- proactive approach to maintaining a strong online presence and reputation
Website & SEO Management
- oversee website content updates, ensure responsiveness across devices and SEO optimisation
Analytics, Reporting & Budgeting
- track key metrics across all digital channels, including traffic, conversions & engagement and report alongside learnings regularly to the team
Partnership & Community Outreach
- oversee PR activations and propose cross-promotional opportunities
Innovation & Trend Awareness
- stay updated on emerging digital trends, platforms and tools to keep fresh and competitive
THE PACKAGE
Salary:
45 - 53k depending on experience
Contract:
Full time, permanent role with flexible working hours
Holidays:
28 days per year including bank holidays
Location:
3 days a week in the office (The Wayfarer, Stone)
THE BENEFITS
50% discount off your food bill when dining at any of our restaurants
Career-focused opportunities within a growing group
Fully funded marketing qualifications / courses after 12 months
Free (delicious) meals when you're working in office or on site
24-hour access to a dedicated and confidential employee assistance programme
Social events throughout the year that celebrate achievements
Expense system for mileage, company laptop and phone if required
WHAT ARE WE LOOKING FOR?
Ambitious:
Desire to grow within the marketing team as the business evolves
Team Player:
Able to provide cohesive digital support across all departments with a strong managerial style - one direct report at present
Data Driven:
Constantly looking to improve performance based to improve our customer experience
Fast Thinker:
Able to adapt quickly to challenges and opportunities
Problem Solver:
Solutions-oriented mindset with a knack for overcoming obstacles
Creative Storyteller:
Experienced in crafting engaging & impactive content
Trend Spotter:
Always on top of emerging food and drink brands with a passion for hospitality
Driving License Required:
Ready for travel across our 12 restaurants
INDHEADOFFICE
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