Job Description

Are you the exceptional person we need to help us harness the awesome power of the Digital Marketing?

We're looking for a

Digital Marketing Manager

for UK & Ireland to develop, manage, optimise and maximise all the digital assets of Portakabin, with a heavy focus on our business-critical website and PPC.

As a Digital Marketing Manager, you will:

Work alongside the Digital Marketing & Content Lead to create a UK & IE digital road map and own its successful deployment to achieve business objectives

Ensure that all activity undertakes a customer-first, commercial and insights-driven approach to drive team and company goals

Develop website content and functionality so that it is always best in class and up to date

Optimisation of digital marketing channels to achieve lead generation and conversion targets.

Manage the performance of the digital web agency and all digital suppliers on time, to budget and to quality.

Maintain brand consistency to brand guidelines and protect IP.

Develops and maintains excellent working relationships with internal stakeholders, gaining their commitment through persuading and influencing

Identifying latest trends through market research and working with others to brainstorm innovative growth strategies

Our ideal candidate

We are looking for someone who has:

Expertise of managing and reporting across digital channels (websites, Google Ads, PPC, Bing, Paid social, Digital PR, email etc.)

Strong understanding of Google Analytics

Excellent stakeholder management with influencing and persuasion skills

Ability to structure information to meet needs of customers

Experience operating and managing CRM & CMS platforms

Proven track record of successfully developing and managing class leading B2B international website.

Previous experience of working closely with external agencies

Expertise of working in a corporate/agency environment

Understanding of PPC / other paid advertising and experience managing paid advertising budget / analysing results

Experience managing large dedicated digital budget

Hold a degree or equivalent in relevant a discipline

Job Types: Full-time, Permanent

Pay: 48,000.00-55,000.00 per year

Benefits:

Additional leave Company pension Cycle to work scheme Employee discount Flexitime Health & wellbeing programme Life insurance On-site parking Paid volunteer time Private medical insurance Sick pay Work from home
Work Location: Hybrid remote in York YO32

Reference ID: 11942