Job Description

Our client is seeking a highly skilled and motivated Digital Media & PR Executive to join their dynamic marketing team. In this role, you will play a key role in expanding the company\'s online presence through effective search engine optimisation (SEO) strategies and paid advertising initiatives. You will collaborate closely with the Marketing Manager to deliver successful marketing activities to their growing network of customers, while also overseeing impactful PPC campaigns to generate high-quality enquiries.

Responsibilities:

• Work closely with the Marketing Manager to ensure regular updates to the website content, aligning with the company\'s SEO goals.
• Collaborate with the Marketing Manager to establish and maintain SEO campaigns focused on core search terms. Your goal will be to improve the client\'s search engine ranking, increase web traffic, and drive online sales enquiries.
• Manage focused Google Ads campaigns, utilising paid search to generate inquiries and increase customer engagement.
• Create compelling and engaging blog posts to drive website traffic, support SEO objectives, and position the client as a leader in their industry.
• Develop content for social media platforms across all company accounts, maximising brand visibility and engagement.
• Draft and distribute press releases to trade publications and wider media outlets, ensuring adequate coverage of the latest company news and case studies.
• Assist the Marketing Manager in planning and devising effective strategies to enhance the company\'s digital presence and marketing initiatives.

What our client is looking for:

• Strong understanding of SEO principles, keyword research, and backlink strategies to drive organic traffic and improve search rankings.
• Proficient in building and maintaining PPC campaigns, optimising them for maximum performance.
• Familiarity with key reporting tools such as Google Analytics and Search Console to analyse data and make data-driven decisions.
• Excellent copywriting and proofreading skills to produce high-quality content for various platforms.
• In-depth understanding of social media platforms, particularly LinkedIn, to effectively engage with target audiences.
• Excellent communication skills, comfortable interacting and building relationships with partners.
• Strong media relations skills, including PR outreach and building relationships with trade press for enhanced brand visibility.
• Proficiency in MS Office tools, including PowerPoint, Word, and Excel.
• Demonstrates a good professional work ethic, positive attitude, and the ability to work collaboratively as a team player.

What you will need:

• Minimum of 3 years\' experience managing SEO and PPC campaigns, with a proven track record of delivering successful results.
• Experience in campaign delivery in both B2C and B2B markets across multiple digital channels.
• Awareness of PR campaigns and content marketing strategies and their impact on SEO and digital brand awareness.
• Proven experience in managing website content aligned with SEO goals to enhance visibility and drive engagement.

If you possess a strong understanding of SEO and PPC, coupled with excellent PR skills, we invite you to apply for this exciting role.

Lucy Walker Recruitment