Job Description

At Joules, we design clothing, accessories and homeware for all the family. We\xe2\x80\x99re a British country lifestyle brand that encourages all of life\xe2\x80\x99s adventures.

It\xe2\x80\x99s been quite a journey from when we started way back in 1989 and we\xe2\x80\x99re staying true to our roots. As a team that is always wanting to do better, we\xe2\x80\x99re pleased that the adventure is as exciting as ever!

As Senior Manager for Social Media & PR, you\xe2\x80\x99ll be fundamental to digital transformation and the next phase of growth in the Joules journey. This is a newly created role and plays a key part in the approach we take for our social and content strategy.

You\xe2\x80\x99ll be accountable for producing compelling content, full of rich storytelling, to bring to life the Joules brand across organic owned and earned social channels.

Managing a team of four across influencer outreach, community engagement, content creation and planning and PR, you\xe2\x80\x99ll develop and implement social tactics and creative communications that make people hear about us, try us, fall in love with us and tell everyone about us. We have big plans, and we want to make sure the digital world knows all about them!

Due to the collaborative nature of this exciting new role, there will be a requirement to work predominantly from our beautiful head office in Market Harborough.

There will also be some weekend and evening work on occasion to support the Community and Content Officer in social activations and manage PR challenges. We are therefore looking for someone who is flexible, can get the job done and can plan ahead of time to ensure seamless publishing on the platform.

Day to day as a Senior Manager \xe2\x80\x93 Social Media & PR:

• Manage the social and content team to create, curate and execute a best in class, fully integrated organic social and content strategy that resonates with our existing community and drives positive brand awareness to new customer segments.
• Develop and implement engaging social tactics and compelling creative communications to attract new customers and nurture existing ones to shop with us more frequently.
• Develop reporting and analysis across all social channels, showing actional measures against key KPIs that seek to continually optimise and test for improved engagement.
• Continually seek to drive innovation across our social channels to deepen engagement and grow brand awareness
• Establish measures to actively grow our social community across all channels.
• Drive our influencer outreach strategy, ensuring compelling and consistent messaging across all content.
• Ensure content and organic social is viewed and managed as a through the funnel channel, tightly aligning with our brand marketing and campaigns calendar and our paid performance marketing strategy.
• Supporting our partnership, licensing and shows programme.
• Work closely with our Creative and Copy teams to ensure our brand DNA and tone of voice is consistently applied and represented across all social touchpoints.
• Respond to trading reactions as required.
• Manage the content budget and PR lines.
• Oversee PR strategy to enhance and increase brand perception and awareness with press and consumers.
• Develop and build corporate profiles as appropriate and manage corporate and consumer image.
• Define and manage key third party relationships to maximise reach.

What we would like you to have:

Above all else, we\xe2\x80\x99re looking for someone with energy, positivity, and a true passion for our brand. You\xe2\x80\x99ll have the ability to create the connectivity we need between our creative departments to tell the stories of Joules with engaging digital content on modern social platforms.

We recognise that some candidates may not meet all the essential criteria for the role, but we feel it\xe2\x80\x99s your experience, skills and willingness to embed yourself as part of the Joules family to achieve great results for the brand, that will set you apart from others.

Therefore, as much as we would love to find a candidate with all the experience listed below, we do encourage you to make an application if there are areas within your experience where there is room for further development that we could support you with during your career at Joules.

Key skills & Experience:

You\xe2\x80\x99ll be an experienced social and content focused marketer, with demonstrable experience of driving digital transformation through compelling creative, innovative and integrated marketing strategies.

You\xe2\x80\x99ll pride yourself on balancing creativity with commerciality.

With experience of reporting on organic metrics, you\xe2\x80\x99ll have a desire to innovate and drive growth and results.

Creative flair will come naturally alongside demonstrable content creation experience with a strong understanding of the importance of tone of voice and brand consistency.

You\xe2\x80\x99ll have experience of managing PR discipline and Brand image and experience of managing, developing and coaching a team would be desirable.

With the ability to demonstrate strong ownership, you\xe2\x80\x99ll have the organisation and communications skills needed to influence senior stakeholders across the business.

Experience in using multi-platform posting and scheduling systems is essential, as is excellent IT skills across Microsoft and Adobe suites and a keen understanding of innovation channels, e.g. TikTok.

You\xe2\x80\x99ll have exceptional planning and multi-tasking skills, with the ability to adapt to moving priorities.

An interest in social trends current affairs will help support your experience which will ideally be from working in a similar role across a brand, agency or a publication.

As a self-starter, you\xe2\x80\x99ll see challenges as an opportunity and will strive to continually improve.

Personal Attributes:

• Passion and affinity for the Joules brand.
• Will enjoy collaborative working.
• Comfortable in working in a constantly changing and fast paced environment.
• Strong commercial awareness.
• A proficient multi-tasker with an eye for detail.
• Able to keep calm under pressure.
• An accomplished problem solver.
• Genuine interest in retail and fashion.

What you\xe2\x80\x99ll get from us:

• 50% Staff discount.
• Clothing Allowance.
• Extended holiday (including Family and Volunteering leave).
• Flexible working.
• Pension.
• A bold and vibrant place to work with bold and vibrant people.

There\xe2\x80\x99s plenty more on offer, but let\xe2\x80\x99s get the ball rolling first.

We believe in equal opportunities and celebrate diversity. Everyone is welcome, Everyone is included, Everyone is free to bring their true self to work in a safe space where we can set each other up for success.

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